Toms Austin
Toms shoes and glasses can be found at
thousands of stores in the US and overseas, but until recently the brand had
only one dedicated store, in Venice, California. With its new branch in Austin,
Texas, Toms has created a retail space that brings the brand’s behaviour and
values to the fore, rather than products.‘I wanted it to be more than a store, for
it to be a community,’ said Toms founder Blake Mycoskie at the Austin store’s
opening event. I didn’t see us as a shoe company. I saw us as a One for One
company.’
By Lucie Greene, Victoria Buchanan and Shepherd Laughlin