Harvey Nichols Hub
Wouldn’t it be nice if, instead of you having to schlep into town to your favourite store, the store came to you and popped up in your neighbourhood? For a few lucky Londoners, this happened last weekend.The Harvey Nichols Hub was inspired by pop-up shops, upmarket vending machines, event- and experience-driven retail and thinking local; all ideas and trends we’ve reported extensively on LS:N Global. The London department store’s recent outing promoted the new Fourth Floor lifestyle, fashion and accessories space on its fourth floor, aimed at a younger, more fashion-conscious consumer.
By Max Reyner and Natalie Jones