Sweet Shoppe

The internet is changing the way people shop. Online retailers offer items based on what customers have already bought. Google search results are bespoke, and social media is moving into offline spaces.To show how the boundaries of online and offline are becoming increasingly blurred, The Future Laboratory, Campaign Design and technology solutions company Holition have created Sweet Shoppe, a vision of the future of retail.Visitors to Sweet Shoppe are guided through an experience in which they are asked a series of questions and given a variety of choices. Once enough information has been collected, the most suitable sweet is identified.

By Peter Firth and Julian Ellerby