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Design Directions
Translating consumer trends into actionable designs, colour palettes and materials.
Design Directions
Biofabricated Futures
A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success
Design Directions
Rebranding Nature
To lure Gen Z outdoors and engage them in conservation and climate activism, nature itself is getting a rebranding
Design Directions
Synthesised Beauty
The visual language of conscious beauty is being redefined as the rise of biotechnology and digital innovation inspires creatives to re-imagine what sustainability looks like through bold, hyper-real formats and synthesised renderings
Design Directions
Seductive Opulence
As wellness takes centre stage in luxury, brands are captivating discerning consumers with a provocative twist, using seductive imagery to craft alluring experiences
Design Directions
Synth-aesthetic Evolution
From dystopia to delight, an AI-aesthetic Revolution is transforming how we perceive and embrace artificial intelligence
Design Directions
Graduate Fashion Week 2015
During Graduate Fashion Week 2015 designers presented collections that explored new aesthetics, experimental materials and unexpected textures and ...
Graduate Fashion Week 2015
:
London College Of Fashion
:
Central Saint Martins
Design Directions
Mischer’Traxler: Product and installation
Fusing traditional handcraft with mechanical systems, Katharina Mischer and Thomas Traxler create objects and installations that challenge and cr...
Mischer'Traxler
:
Vienna
:
Perrier-Jouët
Design Directions
Glossier
Glossier is a cosmetics line designed for the networked Millennial who is bored by perfection and wants a product line that complements her, rathe...
Glossier
:
Emily Weiss
:
Cosmetics
Design Directions
Nordea Markets
Design studio Snask revitalises an investment bank’s identity with a contemporary and playful rebrand.
Nordea Markets
:
Snask
:
Bank
Design Directions
Euphorescence
Employing chromatic stimulation, light therapy and meditative imagery, designers are creating new environments that enhance and optimise our menta...
The Optimised Self
:
Zoned-out Spaces
:
Essential Self
Design Directions
Listeners Project
A film-making collective is racing to create shorts in just 24 hours in London’s disused spaces before their sets are lost for ever.
Listeners Project
:
Ephemeral
:
Convergence
Design Directions
4NewsWall
Targeting members of Generation D with an appetite for current affairs, the first GIF-based news service has been launched by Channel 4 News.
Microcommunication
:
Channel 4 News
:
GIFs
Design Directions
The Principals: Immersive Architecture
New York-based cross-disciplinary studio The Principals creates immersive projects that generate additional experiences beyond the physical.
Responsive Architecture
:
Installation
:
Soundscapes
Design Directions
Bistro In Vitro
A fictional restaurant imagines the future of in-vitro meat.
In Vitro
:
Meat
:
Dutch
Design Directions
Native Narratives
Influenced by pagan mysticism and the indigenous art of different cultures, this new design direction is a carefully balanced combination of an a...
Luxury
:
Cultural Fluidity
:
Retail Interiors
Design Directions
Future Food District
A digitally enhanced supermarket of the future, blending big data and community, is being showcased at Milan Expo 2015
Food Futures
:
Big Data
:
Retail Futures
Design Directions
United Visual Artists: Light and Sound
By manipulating the immaterial mediums of light and sound, United Visual Artists constructs spatial installations that pull the audience away fro...
UVA
:
MINI Parallels
:
Momentum
Design Directions
Milan Salone 2015: Part 2
In the second part of our Milan review, LS:N Global reports on the emerging desire to imbue objects with uncanny features, such as spiritual pres...
Milan Salone 2015
:
Synesthesia
:
Playscapes
Design Directions
Haeckels
Transporting the botanicals and aesthetic of the English coast to London, Haeckels beauty brand has launched a pop-up apothecary in Shoreditch.
Margate
:
Haeckels
:
Ace Hotel
Design Directions
Milan Salone 2015: Part 1
Designers at this year’s Salone Internazionale del Mobile explored the potential of haptic interaction with new surfaces and textures, and challe...
Milan Salone 2015
:
Haptic Experiences
:
Storytelling
Design Directions
#PhotoBooth
Pouting, airbrushing, contouring and adding a sun-drenched filter to create a glamorous character in our own daily social media drama. The act of...
Selfie
:
ECAL University Of Art And Design Lausanne
:
Milan Salone
Design Directions
Breakfast Defectors
Using sameness as a starting point for inspiration, advertising agency Deutsch Los Angeles has imagined a dystopian world in which its client, Taco...
Taco Bell
:
Chasm Culture
:
Faction Marketing
Design Directions
Magic hour
Twice a day around the world, intrepid consumers can unlock Peak Performance’s virtual pop-up stores by visiting their outdoor locations during s...
Peak Performance
:
Virtual Pop Up
:
Athletes
Design Directions
Shape-shifting
Graphic designers are injecting brand identities with the transience and fluidity of natural movement. In tune with our Awakening Tech macrotrend...
Branding
:
Awakening Tech
:
Generative Design
Design Directions
PharmaCafé
Bompas & Parr envisaged the future of food and wellness with chromosomal cocktails, wellness mists and more in their recent installation in Du...
Design Fiction
:
Bompas & Parr
:
Dubai
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