Design Directions

Translating consumer trends into actionable designs, colour palettes and materials.

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success

Design Directions

Design Directions

Flexi Simplicity

Milan : EEL Nakameguro : Melinda Gloss

Design Directions

Jacopo Sarzi: Food Designer

Milan : Seasonal Food : Concept Food

Design Directions

Chromatography

Making bespoke products has always been a powerful way to establish a link with the consumer. In this technological age, there is a new rise in exp...

Bespoke : Hidden Meaning : Chromatography

Design Directions

Wikibar

In the age of Re-enlightenment, science fills consumers with wonder. If it fills their stomachs too, so much the better.That is the winning formula...

Environmentally Friendly : Edible Packaging : WikiBar

Design Directions

Men's fashion week S/S 14

In a departure from the confines of the suit, menswear collections for spring/summer 2014 presented a multi-functional male. Designers deepened the...

Alexander McQueen : Swearshirt : Tux

Design Directions

The Alchemist's Dressing Table

In these uncertain times, transparency and provenance have become bywords for brands seeking to reassure customers, and even luxury brands have emb...

Perfume : Distillation : Transparent

Design Directions

Neo Kitsch

Neon-coloured and neo-modern in its approach, the Memphis Group was a collective of young product and furniture designers working during the 1980s....

Memphis : 1980's : Consumerism

Design Directions

Sadie and Joe Williams: Animators

This brother and sister duo combine stop-motion, 3D modeling and kitsch sketches to create playful worlds in which brands can tell the story of the...

London : Graphic Design : Topshop

Design Directions

Adidas #MyGirls

The age of Womenomics that LS:N Global predicted in 2008 has spawned a female movement in sport. Brands are learning to speak to followers of the n...

Sport : Spikes And Heels : #MyGirls

Design Directions

GFW 2013

By Thomas Rees

Sweet Nostalgia : Revivalism : New Sublimity

Design Directions

Andrea Crews: Fashion and art direction

Colour : Kitten Hologram : Art Direction

Design Directions

Barber's Gym

Another new workout fad bursts onto the scene every five minutes. For the uninitiated it is a minefield – normal gyms are alienating, bikram yoga i...

London : The Athena Women : Hackney

Design Directions

Note: Design Studio

Colour : Scandinavian : Simplicity

Design Directions

Silk Pavilion

Designers and engineers are increasingly making work that is not simply inspired by nature, but partially built using natural processes. Companies ...

Design : Biology : Bio-facture

Design Directions

Energy Scavenging

Designers are crafting simple wooden structures, designed to scavenge energy from surrounding natural resources as well as creating convivial meeti...

Green : Energy : Survivability

Design Directions

Alexander & James

Blurring editorial content with online sales is not purely the preserve of luxury fashion e-tailers. It is also a strategy being adopted by alcohol...

Luxury : Female Whisky Drinkers : Mixology

Design Directions

Lunar Grace

A rich convergence of the worlds of art and science is fuelling a fascination with celestial activity, dark matter and alchemy. As a result, design...

Science : Space : Astrology

Design Directions

Concoction

When you think of the word ‘bespoke’, it is perhaps the luxurious world of Savile Row tailoring that springs to mind, but increasingly beauty brand...

Fragrance : Haircare : Shampoo

Design Directions

Crafted Locale

A chameleonic approach to materials and design details is being taken in retail design. Providing a considered alternative to hyper-real mall space...

Chameleon Brands : Symbiotic : Local

Design Directions

Everlane

Why does a designer shirt cost $800 (€624, £527)? That is the sort of question that led to the founding of Everlane, a California-based online...

Luxury : Ethical : Manufacturing

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