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Design Directions
Translating consumer trends into actionable designs, colour palettes and materials.
Design Directions
Biofabricated Futures
A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success
Design Directions
Rebranding Nature
To lure Gen Z outdoors and engage them in conservation and climate activism, nature itself is getting a rebranding
Design Directions
Synthesised Beauty
The visual language of conscious beauty is being redefined as the rise of biotechnology and digital innovation inspires creatives to re-imagine what sustainability looks like through bold, hyper-real formats and synthesised renderings
Design Directions
Seductive Opulence
As wellness takes centre stage in luxury, brands are captivating discerning consumers with a provocative twist, using seductive imagery to craft alluring experiences
Design Directions
Synth-aesthetic Evolution
From dystopia to delight, an AI-aesthetic Revolution is transforming how we perceive and embrace artificial intelligence
Design Directions
Sci-rides
Creatives in the automotive industry are constructing emotive, high-contrast imagery that references graphic novels and depicts the cars of today a...
Automotive
:
Maxime Guyon
:
The E-motional Economy
Design Directions
The Frequency Effect
A new transmedia book concept offers readers the chance to blur the boundaries between fact and fiction.
Non-linear Narrative
:
The Frequency Effect
:
Alex Moorhouse
Design Directions
Foolscap Studio: Interior Design
With a multidisciplinary team comprising industrial designers, strategists, architects and interior designers, projects by Foolscap Studio are root...
Foolscap Studio
:
Multidisciplinary
:
Architecture
Design Directions
Tinybop: Interactive Design
Combining a visual language that pays homage to the tradition of illustrated children’s literature with the limitless play and learning possibiliti...
Tinybop
:
Gen I
:
Gaming
Design Directions
Future Noir
An emerging design direction combines the dystopian mood of game environments and the anarchic qualities of Netstalgic graphics to construct fictio...
Faction Marketing
:
Netstalgia
:
Novembre
Design Directions
Rent the Runway
Rent the Runway's new flagship store in New York aims to combine technology-enabled efficiency with a luxury shopping experience.
Rent The Runway
:
Streamlined Shopping
:
Flagship Store
Design Directions
WAH Nails
In the heart of Soho, WAH London offers a glimpse of the nail salon of the future.
WAH Nails
:
Sharmadean Reid
:
Beauty
Design Directions
Snapbac
Sports brand Snapbac has created a Precovery clothing category designed for those who wish to pursue professional levels of fitness.
Snapbac
:
The Optimised Self
:
Precovery
Design Directions
Snapbots
Snap Inc has launched a series of pop-up phygital vending machines to promote its first physical product.
Snapchat
:
Revelation Brands
:
Geo Quests
Design Directions
More and More: 3D Motion Design
With a rendered and hyper-real aesthetic, motion design studio More and More uses digital tools to explore the sensory value of computer-generated ...
More And More
:
Visual ASMR
:
3D Motion Design
Design Directions
Wireframe Architecture
Alongside the typical tropes of luxury interior design emerges a new, nonchalant aesthetic. Geo-lux finishes are replaced with brightly coloured la...
Interior Design
:
Luxury Retail
:
Storey Studio
Design Directions
The Fifth Sense
The Fifth Sense is a multidimensional brand experience that spans digital and physical locations.
Chanel
:
Dislocated World
:
Feminism
Design Directions
BRIGHT BMBR
The BRIGHT BMBR is a jacket that has both a physical and digital identity.
Rochambeau
:
Avery Dennison
:
EVRYTHNG
Design Directions
Ada Sokól: Digital Image-making
Digital artist Ada Sokół deconstructs the visual codes of luxury to reveal seductive aesthetic treatments.
Luxury Aesthetic
:
Digital Design
:
Neuromarketing
Design Directions
Lynk & Co
Lynk & Co is a new car brand that puts digital connectivity and sharing at the heart of its design.
Lynk & Co
:
Volvo
:
Auto
Design Directions
Dutch Design Week 2016: Design Directions
At this year’s event, bold aesthetic treatments weredictated by challenging visions of the future, from technological utopias to alternativerealities.
Dutch Design Week 2016
Design Directions
RUH Collective
RŪH Collective is introducing fashion-forward clothing for women who want to cover up.
Hijabistas
:
Modesty
:
RUH Collective
Design Directions
Spring/summer 2017 Fashion Week: Part 2
In the second part of our fashion week coverage, LS:N Global examines the continuing influence of Athleisure on many designers, as well as more exp...
Fashion Week
:
Chanel
:
Digital Luxury
Design Directions
Ichiran Brooklyn
Ichiran is bringing its unique brand of ramen and service to the US.
Ramen
:
Solo Dining
:
New Bricolage Living
Design Directions
Spring/summer 2017 Fashion Week: Part 1
Messages of female empowerment and irreverent DIY embellishments were among the themes and treatments presented by designers this season. LS:N Glob...
Fashion Week
:
Feminism
:
Gucci
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