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Design Directions
Translating consumer trends into actionable designs, colour palettes and materials.
Design Directions
Biofabricated Futures
A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success
Design Directions
Rebranding Nature
To lure Gen Z outdoors and engage them in conservation and climate activism, nature itself is getting a rebranding
Design Directions
Synthesised Beauty
The visual language of conscious beauty is being redefined as the rise of biotechnology and digital innovation inspires creatives to re-imagine what sustainability looks like through bold, hyper-real formats and synthesised renderings
Design Directions
Seductive Opulence
As wellness takes centre stage in luxury, brands are captivating discerning consumers with a provocative twist, using seductive imagery to craft alluring experiences
Design Directions
Synth-aesthetic Evolution
From dystopia to delight, an AI-aesthetic Revolution is transforming how we perceive and embrace artificial intelligence
Design Directions
GFW 2011
Graduate Fashion Week was full of highly creative and wearable collections this year. Impressive prints and long, minimalist silhouettes prevailed,...
Oversized
:
Minimal
:
Statement
Design Directions
Off the Grid
The Anarconomy Decade offers a new way of thinking, while an unpredictable attitude retains the possibility of risk and unrest. Some designers are ...
Art Deco
:
Pattern
:
Colour
Design Directions
The Urban Physic Garden
City gardening collective Wayward Plants is reviving ancient herbal remedies by placing them in a modern context, in The Urban Physic Garden.
Plants
:
The Urban Physic Garden
:
Wayward Plants
Design Directions
Soft Reduction
LS:N Global has previously reported on the rise of simplicity in The New Sobriety and Super Minimalism, a response to consumers cutting back and re...
Craft
:
Wood
:
Minimal
Design Directions
KAISER CHIEFS
Rock band The Kaiser Chiefs are letting fans create their own bespoke version of their new album, The Future is Medieval.In partnership with Univer...
Bespoke
:
Track List
:
Kaiser Chiefs
Design Directions
Gingerline
The innovation: Pop-up plus The brand: Gingerline The instigator: Susannah Mountfort
Restaurant
:
Susannah Mountfort
:
Gingerline
Design Directions
Tactile Purity
Following the excesses of the luxury market and the subsequent recession, the luxury aesthetic has become increasingly pared-down and minimal, ofte...
Minimal Luxe
:
Wood
:
Packaging
Design Directions
Lost & Found Hotel Room
You’re booked on your summer city break. You are ready to immerse yourself in the local culture. You have bought the Wallpaper* city guide and read...
Hotel
:
Six Degrees Architects
:
Lost And Found
Design Directions
Solicitous Solutions
As reported in our Anarconomy Decade macro trend, an increasingly rebellious spirit is creating a society ripe for transformation. At its core is a...
Social Deisgn
:
DIY
:
Salvage
Design Directions
Open House
In New York, there is a job for everything. Professional dog-walkers exercise the pets of inner-city workers. There are even people who will take a...
New York
:
Open House Project
:
Jobs
Design Directions
Type Modern
As reported in our Anarconomy Decade macro trend, an increasingly rebellious spirit is creating a society ripe for transformation. At its core is a...
Typography
:
Nostalgic
:
Authentic
Design Directions
Daniel Rybakken : Industrial Design
Norwegian industrial designer Daniel Rybakken introduces daylight to the indoors and re-interprets ‘light design’. ‘A designer comes up with a lamp...
Design
:
Geometric
:
Industrial Design
Design Directions
El Kombo
Takeaway service is often minimal. The packaging is uniform and cheap, and you never know how the food has been prepared.Danish conceptual dining c...
Restaurant
:
Preparation
:
Surprise
Design Directions
Modern Mythology
As previously explored in our Revivalism macro trend, in economically uncertain times, consumers increasingly seek products that revitalise traditi...
Craft
:
Mysticism
:
Folklore
Design Directions
Here Design: Graphic Design
‘We lend ourselves as a vehicle to express something about somebody’s brand,’ says Caz Hildebrand, founder of Here Design. ‘We are not trying to sa...
Branding
:
Carving
:
Balvenie
Design Directions
The IOU Project
Customers are often unaware of the work that goes in to making clothes, and fashion brands seldom make the effort to introduce customers to the peo...
Transparency
:
Worth
:
Transparancy
Design Directions
Fun and Functionality
Bleisure, a term coined by The Future Laboratory, describes the blurring of business and leisure. Now, as Ubiquitous Gaming Culture becomes increas...
Ubiquitous Gaming Culture
:
Playbour
:
Functionality
Design Directions
HK Honey
Bees are clever creatures. They play a role in pollinating flowers. They produce honey, which we put in tea to sweeten it. And now, thanks to a new...
Honey
:
Hong Kong
:
Beekeepers
Design Directions
Galleria Centercity
Shopping malls can be disorientating and alienating for consumers. At worst, they can be stark, leaving people feeling a little cold.The Galleria C...
Shopping
:
Convivial Architecture
:
Unstudio
Design Directions
Milan Trends Part 2
Milan Trends Part 2
Mystic
:
Folk
:
Craft
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