Design Directions

Translating consumer trends into actionable designs, colour palettes and materials.

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success

Design Directions

Design Directions

Noto

The Noto Project is a collaboration between Google and Monotype that combines 800 languages in one type family.

Design Directions

The 67% Project

The 67% Project saw Refinery29 adjust their art direction to accurately represent US women's body shapes for one week.

Refinery29 : Body Positive : Real Talk

Design Directions

London Design Festival 2016: Design Directions

Designers at this year’s London Design Festival used imaginative and multisensory storytelling techniques to examine food design as a narrative too...

London Design Festival 2016 : Studio Swine : Eat Taipei

Design Directions

PANDA

PANDA is a fictional platform that would help sharing economy workers push back against their ‘employers’.

OMA : The Sharing Economy : Airbnb

Design Directions

Forests

Forests is a series of temporary installations that challenge our perception of public spaces and translate the ideas of the sharing economy into t...

MINI Living : Placemaking Futures : London Design Festival

Design Directions

Beast & Burden: Food Styling

Cross-disciplinary studio Beast & Burden challenges conventional perceptions of food through sculpture, photography and moving images. Its playful...

Beast And Burden : Sensory Assault : Food Styling

Design Directions

Intro-spectrum

A new wave of designers are exploring subdued narratives, embracing a spectrum of grey undertones, highly expressive graphics and layering surfaces...

Beauty : The E-motional Economy : Branding

Design Directions

#TOMMYNOW

Tommy Hilfiger's latest fashion event ditched runway convention to create a carnival of couture.

Destination Retail : New York Fashion Week : Tommy Hilfiger

Design Directions

Oddsson

Oddsson is a new hospitality proposal in Reykjavik that takes the best of hotel service and combines it with the convivial atmosphere of a hostel.

Hostel : Hotel : Reykjavik

Design Directions

Small World

The Small World pop-up restaurant by m ss ng p eces for Google was designed to appeal to culinary adventurers.

Google : Real-time Translation : Augmented Reality

Design Directions

Neuro

Clement Balavoine's digital fashion brand shows how video game technology could transform the industry.

Neuro : Fashion Industry : Augmented Reality

Design Directions

Neo-nutrition

Food branding and packaging is rejecting the popular visual cues of ‘organic’ and ‘artisanal’, and instead embracing a more clinical, synthetic-loo...

Food Packaging : Anti-Authenticity Marketing : GMO

Design Directions

Samara

Airbnb’s new design studio will draw on the company’s experiences to develop new services for connection, commerce and social change.

House Vision 2016 : Airbnb : Community

Design Directions

Aaron Tilley: Still Life Photography

With a distinctly minimal yet dramatic style, photographer Aaron Tilley uses food as an abstract still life medium to create scenes that engage and...

Food Photography : Visual ASMR : The Gourmand

Design Directions

Everytable

At Everytable, everyone can afford to eat well.

Everytable : Los Angeles : Take Away

Design Directions

Material Mischief

Designers are translating the aesthetic language of desire and seduction into playful objects and spaces. Indulgent materials and bodily forms offe...

Visual Merchandising : Art Direction : Skin-sensual

Design Directions

Biocol Labs

Big pharma doesn’t have to mean bad pharma, according to Biocol Labs, a healthcare laboratory that develops all-natural nutraceuticals.

Biocol Labs : Studio AH-HA : Supplements

Design Directions

Studio AH-HA: Branding

Lisbon-based graphic design Studio AH-HA creates new visual codes for clients across multiple lifestyle sectors. Avoiding ephemeral trends ...

Studio AH-HA : Tetra : Anti-Authenticity

Design Directions

Urby Staten Island

Urby Staten Island is a new rent-only residential development with experience and community at its heart.

Urby Staten Island : Architecture : Apartments

Design Directions

Virtual Baroque

Digital artists are deconstructing the clichéd visual codes of luxury advertising. They are exaggerating the idealised and heavily stylised charact...

Luxury : CGI : Digital Aesthetic