Design Directions

Translating consumer trends into actionable designs, colour palettes and materials.

Sonos 101G

Design Directions

Sonos 101G

The new Sonos flagship store challenges retail conventions by encouraging consumers to kick back and relax.
Sonos : Flagship : Retail
Shakespeare ReFASHIONed

Design Directions

Shakespeare ReFASHIONed

A multisensory campaign by Selfridges weaves the works of Shakespeare into the fabric of contemporary design and culture.
Selfridges : Explorium Retail : Shakespeare ReFASHIONed
Archiproba: Interior Architecture

Design Directions

Archiproba: Interior Architecture

Interior design practice Archiproba focuses on the sentimental aspect of spaces to highlight the emotional value of architecture. ‘I valu...
Interior Architecture : Beauty Spaces : Minimal
Black Rock

Design Directions

Black Rock

Every element of Black Rock is geared towards making the complexity of flavour and the breadth of variety in whisky more understandable to the unin...
Black Rock : Whiskey : Bars
Info-morphing

Design Directions

Info-morphing

Infographic designers are drawing on biomorphic forms to create a more seamless and intuitive understanding of hard information through shape, colo...
Digital Footprint : Organic : Infographics
Watermelon Sugar

Design Directions

Watermelon Sugar

Designer Pamm Hong has created a speculative platform that visualises a user’s browsing history as an abstract creature.
Online Identity : Algorithms : The Sharded Self
Mathery Studio: Multidisciplinary design

Design Directions

Mathery Studio: Multidisciplinary design

Design studio Mathery is renowned for its playful creative work that elevates everyday materials.
Mathery : Multi-disciplinary : Photography
Mini Vision Next 100

Design Directions

Mini Vision Next 100

BMW by unveiling its Mini Vision Vehicle, designed with a focus on personalisation and interior simplicity.
Mini Vision Next 100 : Automotive : Personalisation
Graduate Fashion Week 2016: Design Directions

Design Directions

Graduate Fashion Week 2016: Design Directions

During Graduate Fashion Week 2016 designers presented collections that explored new aesthetics, experimental materials and unexpected textures ...
Graduate Fashion Week : Material Experimentation : Neutral Culture
Home Economics

Design Directions

Home Economics

The exhibition at this year’s British Pavilion presented a range of innovative solutions to address the country’s housing crisis.
Venice Architecture Biennale 2016 : Housing : Finance
Première Pièce

Design Directions

Première Pièce

Google has built an escape game in which players have to apply its apps in creative ways to find clues and escape against the clock.
Google France : Prémiére Piece : Creative Phy-gital
Soft Aid

Design Directions

Soft Aid

Healthcare brands and medical services are taking cues from the lifestyle industries and adopting a sensory aesthetic to de-stigmatise medical prod...
Healthcare Futures : Wellness : Branding
Hyper-reality

Design Directions

Hyper-reality

Hyper-reality is a dystopian vision of the future in which augmented reality dictates the way that people interact with their surroundings.
Keiichi Matsuda : Hyper-reality : Augmented Reality
The Collective: Old Oak

Design Directions

The Collective: Old Oak

The largest co-living space in the world has just opened in northwest London, offering 550 residents shared living space.
Co-living : The Sharing Economy : Urban Housing
The Estée Edit

Design Directions

The Estée Edit

Estée Lauder aims to attract a younger market with its new social media-inspired beauty range.
Estée Lauder : Sephora : Skincare
Thomas Traum: Digital Image-Making

Design Directions

Thomas Traum: Digital Image-Making

Creative studio Thomas Traum takes digital image-making beyond single deliverables – a campaign, still image or video clip – and builds entire visu...
Poly-reality : Digital : Thomas Eberwein
Urban Dimensions

Design Directions

Urban Dimensions

New spatial and digital initiatives are injecting a sense of discovery into the urban landscape by unlocking new viewing angles with a ju...
Revelation Brands : Field : Urban Landscape
Sea Hero Quest

Design Directions

Sea Hero Quest

Sea Hero Quest is a mobile game that is helping to speed up research into dementia.
Deutsche Telekom : Glitchers : Gaming
Act of Love

Design Directions

Act of Love

Condom manufacturer Sagami Original’s visual dictionary of courtship rituals is the first of its kind.
Sagami Original : Sagami Rubber : Condoms
Milan Salone 2016: Design Directions Part 2

Design Directions

Milan Salone 2016: Design Directions Part 2

In the second part of our Milan Salone Internazionale del Mobile review, LS:N Global reports on the emerging fascination with subtly fetishistic, s...
Milan Salone 2016 : Formafantasma : Fernando Mastrangelo
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