Design Directions

Translating consumer trends into actionable designs, colour palettes and materials.

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success

Design Directions

Design Directions

The Nature of Motion

Nike’s Salone Internazionale del Mobile exhibition made a strong case for why a sportswear brand could feature at a furniture show.

Design Directions

Milan Salone 2016: Design Directions Part 1

Designers presenting at this year’s Salone explored a tongue-in-cheek, flamboyant aesthetic that elevated plastic finishes and bright synthetic mat...

Milan Salone 2016 : Dan Adlešič : ECAL

Design Directions

Pat McGrath Labs

Make-up artist Pat McGrath demonstrates how to use Instagram to create a cult following for a brand before it has even been launched.

Instagram : Pat McGrath : Makeup

Design Directions

Juicero

The Juicero Press is a home cold-press juicing system that offers convenience to California’s health-conscious consumers.

Juicero : Farm-to-glass : Cold-press Juice

Design Directions

DVTK: Interactive Design

Kim Boutin and David Broner are DVTK, a London-based design studio known for creating experimental and playful online brand experiences.

DVTK : Kenzo : Interactivity

Design Directions

Lululemon Lab

New York – Yoga-inspired athletic clothing label Lululemon has created a laboratory concept that tailors garments to suit specific markets.

Lululemon : Lab : New York

Design Directions

Sensory Assault

Artists and image-makers have often found beauty in the grotesque. Now they are honing in on strange, slimy textures, coloured liquids and imperf...

Gen Viz : Sensory : Maisie Cousins

Design Directions

Dream Adventures

Expedia’s latest campaign uses 360-degree cameras and live streaming technology to bring locations such as the plains of Argentina and&nb...

Expedia : Projection Mapping : Dream Adventures

Design Directions

Zeitguised: Digital Image-making

Berlin-based Zeitguised manipulates tangible objects and textures from the physical world to create surrealist visuals that are only conceivable in...

Zeitguised : CGI : Computer Aided Design

Design Directions

Autumn/winter 2016 Fashion Week directions: Part 2

In the second part of our report on the key design directions of the autumn/winter 2016 Fashion Week shows, we examine the treatments and visual re...

Autumn/winter 2016 : Fashion : Gucci

Design Directions

Wellness

Madrid-based fashion label Wellness has created Dubai, a water brand and dedicated website with eco-conscious, fitness and educational credentials.

Wellness : Dubai : Fashion

Design Directions

Block’hood

Block’hood teaches people of all ages how the built environment works using a Minecraft-style interface.

Block'hood : Gaming : Architecture

Design Directions

Autumn/winter 2016 Fashion Week directions: Part 1

Radical futuristic scenarios and design techniques associated with heavy industry were among the diverse themes examined by designers this season. ...

Acne : Tod’s : Marni

Design Directions

Pocopay

Design agency AKU recognised that the user experience in finance was in dire need of an update, so helped to design and launch Pocopay, a new desig...

Pocopay : Estonia : AKU

Design Directions

Gen Neutral

The rise of Neutral Culture is informing new visual typologies across the lifestyle sectors. Creatives are rejecting the traditional dichotomy of ...

Neutral Culture : Agender Retail : Beauty

Design Directions

Stockholm Design Week 2016

From the traditional to the avant-garde, a variety of intriguing furniture and products set the standard for contemporary Scandinavian design at ...

Interior Design : Scandinavian Design : Nordic

Design Directions

Burberry February

British luxury brand Burberry is enabling people to pre-order and shop for items straight from its runway show.

Burberry : Seasonless : Snapchat

Design Directions

Milk Makeup

Milk Makeup is a low-maintenance beauty line aimed at empowered, ambitious, entrepreneurial girls.

Milk : Makeup : Beauty

Design Directions

High Anarchy

Luxury retailers are embracing the idea of backlash by using analogue and anarchic visual techniques to deconstruct branded imagery.

Backlash Culture : Marketing : Collage

Design Directions

Global Change Award

H&M’s non-profit-making Conscious Foundation aims to close the loop for fashion through its Global Change Award.

H&M : H&M Conscious Foundation : Sustainability