Design Directions

Translating consumer trends into actionable designs, colour palettes and materials.

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success

Design Directions

Design Directions

The Line

London’s first contemporary art walk offers a new way for people to experience the urban environment.

Design Directions

Snøhetta: Architecture and place branding

With four international offices and projects in over 20 countries, architecture firm Snøhetta is constantly negotiating its creative identity. Bo...

Architecture : Place Branding : Identity

Design Directions

Wild Buffalo Jerky

Outdoor clothing brand Patagonia is on a mission to place conservation at the heart of consumption.

Patagonia : Buffalo Jerky : Whole-system Thinking

Design Directions

Sweet Allure

Cosmetics and food design aesthetics are converging as creatives borrow feminine design cues from the worlds of beauty and fashion to give interior...

Feminine : Convergence : Packaging

Design Directions

Soylent 2.0

Soylent is a radical meal replacement in liquid form for time-short Millennials.

Soylent 2.0 : Rob Rhinehart : The Optimised Self

Design Directions

Estudio Yeyé: Branding

By adopting experimental practices and expressive processes, Estudio Yeyé creates work that redefines Mexican creativity.

50 Tacos : Ninigi : Almanegra

Design Directions

The Living Machine

What we once knew as nature continues to change under the impact of industrialisation. Drawing on the tensions shaping this new landscape, artist...

Whole-system Thinking : Anthropocene : Environment

Design Directions

Gyrecraft

Commissioned by Selfridges for its Project Ocean campaign, Gyrecraft is a journey into plastic transformation.

Studio Swine : Gyrecraft : Selfridges

Design Directions

Type Reinvented

Digital art studio FIELD and typography company Monotype have created three digital installations that examine themes of language, space and ...

Field : Monotype : Typography

Design Directions

Harvey Nichols Loyalty App

Ad agency Adam&Eve uses CCTV footage of shoplifters for the new Harvey Nichols campaign, showing that luxury communications do not need to be stu...

Harvey Nichols : Shoplifters : Rewards Programme

Design Directions

Snask: Branding and Film-making

In the heart of Stockholm, Snask is tearing up the rule book and challenging ingrained beliefs about design, even for its corporate clients.

Snask : The Washington Post : Branding

Design Directions

Everlane Transparent City

E-tailer Everlane has forged a niche as one of the world’s most honest retailers. Every stitch, scrap and design in its collection can be traced ...

Everlane : Transparent City : Hyper-local Retail

Design Directions

Wayward Whimsy

Packaging design is channelling a flamboyant and non-conformist Neo-Kitsch mood, with wayward graphics, kaleidoscopic patterns and neon palettes cr...

Neo-Kitsch : Anagrama : Branding

Design Directions

Nike+ 45 Grand

Invitation-only health club 45 Grand takes the Nike+ brand into luxury territory, serving as an aspirational flagship for other Nike+ Studios and ...

Nike : 45 Grand : Nike+

Design Directions

Wabi Sabi

Notions of transience and imperfection, which dominate Japanese aesthetic tradition, are giving rise to a new design direction in packaging that ...

Wabi Sabi : Packaging : Estudio Yeyé

Design Directions

MTV Bump

‘I want my MTV’ has turned into ‘I Am My MTV’ in a bold re-brand.

MTV : Emoji : GIF

Design Directions

Dark Fictions

The appeal of Neo-Tolkien fantasy narratives and mystical tropes shows no signs of abating, and an eerie mood is starting to influence art direct...

Neo-tolkienism : Occult : Packaging

Design Directions

South Kensington Club

The South Kensington Club is a private members’ club that focuses on wellness, health, culture and travel.

South Kensington Club : Members Club : Wellness

Design Directions

Pure Disruption

Cutting through the dense information overload in visual culture, packaging designers are adopting a reductive and regimented aesthetic – but with ...

Pure Disruption : Packaging : Nourcy

Design Directions

The Net Set

Fashionistas worldwide have been invited to join an elite community platform that offers a fresh source of shopping inspiration.

The Net Set : Social : App

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