Alice Crossley

Alice joined The Future Laboratory in 2023 as a Foresight Analyst. As a culture-obsessed creative, she has written extensively about beauty, lifestyle and internet culture for publications including Dazed, i-D, The Face, GQ and Cosmopolitan.

What drew you to the world of trends and foresight?

I first came across the world of trends and foresight when I collaborated with The Future Laboratory on a piece about microdosing skincare for Dazed Beauty in 2021. I was immediately fascinated by the role of a foresight analyst and realised I wanted to do what they were doing instead. When I saw this job open up, I jumped at the opportunity; the grass is really greener!

What makes LS:N Global unique/why does it add value?

Every LS:N Global team member comes from a different background and has a unique area of expertise. This means some of the coolest and most creative minds shape each piece of content before it reaches the website. I could fall down the rabbit hole of reading (or admiring the visuals of) trend reports on LS:N for hours