Rachael is our strategic futures director and is responsible for leading strategic foresight projects that identify global sociocultural and consumer shifts that are set to affect future business growth.
With over 10 years’ experience across mixed methodology research, Rachael’s future thinking has shaped our strategic foresight programmes and she has been the driving force in delivering strategic projects for a number of our key clients, including the likes of Google, Adidas, Spotify, L’Oréal and Warner Bros Discovery .