Experts & Opinion

Discover the opinions that matter and the ideas shaping our future, including on-demand webinars, videos and podcast discussions with innovative thinkers on how we can collectively shape a more positive future.

Why brands must learn from the film and gaming universe

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Why brands must learn from the film and gaming universe

Brands must offer consumers the escapism they crave as routine fatigue sets in and new lockdowns loom across the globe.
Technology : Advertising : Customer Experience
Why hospitality’s success lies in small cities

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Why hospitality’s success lies in small cities

Mario Tricoci, co-founder of Aparium, explains why business is booming at his local-first luxury hotels and why the brand was prepared for the pand...
Hotel : Travel : Luxury
Dematerialising fashion

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Dematerialising fashion

Marjorie Hernandez de Vogelsteller, co-founder of The Dematerialised, examines the future of clothing and the potential for digital garments to rep...
Fashion : Retail : Digital Fashion
Transforming pollution into greener diamonds

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Transforming pollution into greener diamonds

Future luxury goods could lie in unexpected places, says Aether Diamonds, a company turning pollution into glittering stones.
Luxury : Sustainability : Manufacturing
Réduit is revolutionising skincare application

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Réduit is revolutionising skincare application

Paul Peros, founder of Réduit, discusses the beauty industry’s need to move away from hand-applied products to smart delivery devices for enhanced ...
Beauty : Wellness : Technology
Noshtalgia: why classic tastes are driving food innovation

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Noshtalgia: why classic tastes are driving food innovation

From alternative ingredients to monthly delivery drops, the quest for comfort, childhood flavours and convenience is bringing new products to diner...
Food : Customer Experience : Mood
Tackling racism in brands’ audio content

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Tackling racism in brands’ audio content

Steve Keller, sonic strategy director at Studio Resonate, says our racialised ears are creating whitewashed audio content – and it’s time for brand...
Advertising : Audio : Diversity
My computer tells me you’re bored – should you care?

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My computer tells me you’re bored – should you care?

The use of facial and emotional recognition still splits opinion. But with transparency, it could bring positive possibilities and insights to brands.
Technology : Facial Recognition : Customer Experience
MetaFactory creates internet-owned brands

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MetaFactory creates internet-owned brands

Drew Harding and Hammad Jutt, co-founders of MetaFactory, discuss how cryptoculture and decentralised brand economies are redefining retail.
Retail : Cryptocurrency : Fashion
Bio-engineering the future of intimacy

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Bio-engineering the future of intimacy

While technology has been blamed for affecting intimacy, artist Marija Bozinovska Jones is exploring the boundaries of tech-induced arousal by bio-...
Technology : Intimacy : Scent
How data is disrupting spirits innovation

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How data is disrupting spirits innovation

Merging data analytics and material science, Bespoken Spirits is upending traditional mindsets and processes in the sprits sector – with added sust...
Drinks : Spirits : Technology
Transforming cult food brands for global audiences

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Transforming cult food brands for global audiences

It’s no longer enough for food brands to have great tasting products. Now, they must build a personality that connects with audiences – anywhere in...
Food : Branding : Restaurants
The youth voices of Intersectional Environmentalism

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The youth voices of Intersectional Environmentalism

With one-size-fits-all sustainability goals excluding people of colour, Gen Z are combining social justice with environmental activism.
Youth : Sustainability : Intersectionality
Aerial wants to simplify travel carbon offsetting

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Aerial wants to simplify travel carbon offsetting

Aerial app co-founder Andreas Homer on his ambition to make tracking our travel carbon footprint as intuitive as counting calories or daily steps.
Travel : Sustainability : Hospitality
Transparency means business in the Covid age

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Transparency means business in the Covid age

Covid-19 brings an opportunity for brands to radicalise a generation of recycling moderates into consumers that demand transparency from retail bra...
Packaging : Retail : Sustainability
Asian youth’s sonic renaissance

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Asian youth’s sonic renaissance

Eastern Margins founder Lumi and creative director Adanko discuss how music can be used as a tool for resistance among the East and Southeast ...
Youth : Music : Nightlife
Placesonas: the new imperative for brands’ smart assistants

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Placesonas: the new imperative for brands’ smart assistants

Smart assistants are breaking out of the home – so businesses must consider the new contexts and opportunities for people to interact with them on ...
Retail : Technology : Marketing
Covid-19 is inspiring China’s green future cities

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Covid-19 is inspiring China’s green future cities

Architect Vicente Guallart discusses his vision for Xiong’an, a nascent ecological Chinese city set to offer a new standard for urban living in th...
Future Cities : Architecture : China
Podcast: PCH Innovations on Tools, Techniques and Transformational Tech

Podcasts

Podcast: PCH Innovations on Tools, Techniques and Transformational Tech

In the second Zoomcast and podcast, The Future Laboratory talks to Stefan Liske and Adrien Hobt from the PCH Innovations studio about Changing Matt...
Podcast : Back To The F**kture : PCH Innovations
How tech is transforming artisanal luxury in India

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How tech is transforming artisanal luxury in India

Indian luxury expert Deepali Nandwani discusses the state of luxury in India, from Covid-19’s impact to downsized weddings and goods on demand.
Luxury : Retail : Fashion
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