Experts & Opinion

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Greener marketing for the Transformative Twenties

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Greener marketing for the Transformative Twenties

The pandemic has made ‘pivoting’ a matter of survival as well as principle for global brands. But as we push towards a greener economy, what should...
Society : Advertising : Post-pharmacy Brands
Menopausal empowerment

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Menopausal empowerment

Dr Louise Newson, founder of Balance app, uncovers the importance of holistic menopausal wellbeing and educated empowerment for this important life...
Health And Wellness : Health Technology : Menopause
How The Yes is re-imagining algorithmic retail

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How The Yes is re-imagining algorithmic retail

Julie Bornstein, co-founder and CEO of The Yes, explains her vision for intelligent e-commerce and the importance of curated online experiences.
Retail : Media And Entertainment : Fashion
Edu-packaging heralds a new direction for phygital play

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Edu-packaging heralds a new direction for phygital play

From chocolate to home deliveries, packaging is fast becoming a canvas on which brands can deliver new experiences to Generation Alpha.
Retail : Youth : Sustainability
Brightseed maps the dark matter of nutrition

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Brightseed maps the dark matter of nutrition

Emma Cooper-Mullin, director of brand marketing at biotech start-up Brightseed, delves into the world of phytonutrients and their power to revoluti...
Health : Food & Drink : Wellness
What’s next for Millennial family travel?

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What’s next for Millennial family travel?

Sara Clemence, co-founder of family travel network The Expedition, explains how nomadic lifestyles could shape the future of Generation Alpha’...
Travel : Millennials : Gen Alpha
Inclusive exclusivity is the new retail experience

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Inclusive exclusivity is the new retail experience

With retail experiences limited by the pandemic, brands are driving desire by creating secretive spaces for those in the know.
Retail : Fashion : Marketing
Gen Z Perspectives: US

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Gen Z Perspectives: US

Yale graduate Tarek Ziad unpacks the phenomenon of cottagecore and what’s driving Generation Z’s whimsical fascination with rural living.
Youth : Workplace : Digital
This is what real disruption looks like

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This is what real disruption looks like

Covid-19 has given the world a glimpse of what true disruption looks like. Now, it should change how businesses think about disruption for years to...
Covid-19 : Design : Society
Product design is failing its problem-solving purpose

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Product design is failing its problem-solving purpose

In the era of circular economy enthusiasts, designers should stop rehashing existing products and begin designing true era-appropriate goods.
Design : Sustainability : Technology
Anti-viral fabric for the inter-Covid era

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Anti-viral fabric for the inter-Covid era

IFTNA (Intelligent Fabric Technologies North America) creates anti-viral textile solutions. Giancarlo Beevis, CEO, discusses the future of hy...
Fashion : Materials : Covid-19
It’s time for brands to engage with de-growth

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It’s time for brands to engage with de-growth

The pace of the last decade combined with a tumultuous 2020 is driving people towards radical community models – and brands must do the same.
Society : Sustainability : Design
The next luxury market? It’s the virtual world

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The next luxury market? It’s the virtual world

Unmatereality is a Singapore-based studio digitising and gamifying luxury fashion. Its founder Andy Ku discusses his plans for the era of v-commerce.
Luxury : Fashion : Technology
Will Covid quell fashion’s ‘more is more’ mindset?

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Will Covid quell fashion’s ‘more is more’ mindset?

With smaller brands struggling to stay afloat and larger brands left with stock but no demand, the pandemic could push fashion toward a post-growth...
Fashion : Retail : Sustainability
How OffLimits is redefining emotional eating

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How OffLimits is redefining emotional eating

Emily Elyse Miller, founder of OffLimits, discusses disrupting the cereal category and creating a brand built around a full spectrum of emotions.
Food : Branding : Wellness
It’s time to decolonise education, say Gen Z

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It’s time to decolonise education, say Gen Z

Galvanised by the Black Lives Matter movement, Generation Z are using social media to (un)learn behaviours and catalyse decolonised education reform.
Youth : Education : BLM
Raw and real: a new era for influencer marketing

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Raw and real: a new era for influencer marketing

A migration towards smaller influencers more deeply in touch with their audiences will shape how brands work in the years ahead.
Retail : Covid-19 : Feedback Frontiers
Hybri’s AI models hint at phygital intimacy

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Hybri’s AI models hint at phygital intimacy

Richard Donczi, president of Realic, on blurring the boundaries between real-world experiences, human desire and virtual relationships.
Technology : Neo-Kinship : AI
Gen Z Perspectives: UK

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Gen Z Perspectives: UK

The latest edition of our Generation Z insight series reveals British teenagers’ pioneering attitudes to the Black Lives Matter movement.
Youth : Society : Dislocated World
Retailers must digitise fashion for the Covid era

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Retailers must digitise fashion for the Covid era

Bruno Antunes Luis, co-founder of Gaspard + Bruno, on how hyper-real digital solutions offer untapped ways to experience and interact with products...
Fashion : Technology : Retail
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