Experts & Opinion

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Upstream’s Fashion Remix
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Luxury Travel’s New Arabian Era
​What is the future of moral business?

Viewpoints

​What is the future of moral business?

Brands must proactively shift priorities to meet the demands of the ethical consumer.
Marketing : Technology : Workplace
Zing Tsjeng explores why women deserve a legacy

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Zing Tsjeng explores why women deserve a legacy

The UK editor of VICE’s women’s interest channel Broadly and author of Forgotten Women shines a spotlight on unsung female leaders.
Female Futures : Gender : Zing Tsjeng
Nicola Temple on changing the narrative around processed food

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Nicola Temple on changing the narrative around processed food

The author of Best Before: The Evolution and Future of Processed Food explains why vilifying processed foods could be detrimental to consumers and ...
Food : Technology : Processed Foods
Why are we infantilising women when it comes to talking about finance?

Viewpoints

Why are we infantilising women when it comes to talking about finance?

With research showing that the way the media speaks to men and women about money varies greatly, brands need to help initiate a more constructive c...
Female Futures : Finance : Fintech
What happened to the serendipity of Airbnb?

Viewpoints

What happened to the serendipity of Airbnb?

With its push into the mainstream market, Airbnb risks losing the very elements of home-sharing that led to its success.
Hospitality : Travel : Luxury
Do we need a new social contract for consumer data?

Viewpoints

Do we need a new social contract for consumer data?

GDPR represents an opportunity for brands to own the conversation around data rights, argue Rosamund Picton and Kourosh Newman-Zand.
Digital : Data : Social Media
Why can’t we move past bookmark brand campaigns?

Viewpoints

Why can’t we move past bookmark brand campaigns?

On International Women’s Day some brands favoured opportunist campaigns over structural change.
Branding : Female Futures : Food
What we can learn from the creation of digital supermodel Shudu

Viewpoints

What we can learn from the creation of digital supermodel Shudu

To create avatars that resonate with consumers, brands need to first champion diversity in their workforce.
Technology : Beauty : Fashion
Do women change when they become mothers?

Viewpoints

Do women change when they become mothers?

Beth Bentley, global vice-president of strategy at Virtue Worldwide, contemplates why brands changed the way they spoke to her once she became a mo...
Female Futures : Motherhood : Advertising
​Why American Apparel’s latest campaign misses the point

Viewpoints

​Why American Apparel’s latest campaign misses the point

Brands should be wary of using female empowerment as a marketing claim.
Female Futures : Advertising
Are digital payments luring us into debt?

Viewpoints

Are digital payments luring us into debt?

Retailers are increasingly offering point-of-sale loans to pay for non-essential goods.
Retail : Finance : Apparel
Paul Priestman puts caveats on our self-driving future

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Paul Priestman puts caveats on our self-driving future

The chairman of transport design agency PriestmanGoode outlines his concerns about the potential applications of autonomous vehicles.
Mobility : Auto : Wellness
Do beauty brands need to move beyond the glossy feed?

Viewpoints

Do beauty brands need to move beyond the glossy feed?

In an era of hyper-knowledgeable beauty buyers, eye-candy marketing is no longer sufficient.
Beauty : Branding : Digital
Why do Londoners love Nike so much?

Viewpoints

Why do Londoners love Nike so much?

The sportswear brand found success this week because it listened to its consumers.
Youth : Fashion : Gen Z
Are Lady Doritos the problem?

Viewpoints

Are Lady Doritos the problem?

When marketing to women, brands must not only consider needs but how their products perpetuate behaviours rooted in sexism.
Food : Female Futures : Marketing
How will electric vehicles change the forecourt?

Viewpoints

How will electric vehicles change the forecourt?

The increased dwell time needed to charge an EV presents a new opportunity for the retail and hospitality industries.
Automotive : Retail : Food And Drink
Is Revlon really ready to get woke?

Viewpoints

Is Revlon really ready to get woke?

The beauty brand is the just latest example of the industry embracing activists in its advertising, but the two worlds have not meshed so smoothly.
Beauty : Advertising : Fashion
How should we measure the wealth of a nation?

Viewpoints

How should we measure the wealth of a nation?

Why society needs to find metrics of success that go beyond GDP.
Culture : Finance : Cities
Should we trust an app to prevent pregnancy?

Viewpoints

Should we trust an app to prevent pregnancy?

A scandal surrounding contraception app Natural Cycles makes it clear why we must tread carefully when it comes to handing over judgment to technol...
Technology : Wellness : Female Futures
Why can’t brands pack in their plastic obsession?

Viewpoints

Why can’t brands pack in their plastic obsession?

Theresa May's announcement of a 25-year war on plastic show how far brands are from tackling the issue.
Packaging : Branding : Food And Drink
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