Experts & Opinion

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Smart New Towns
How to Master AI
Upstream’s Fashion Remix
South Africa’s Luxury Surge
Luxury Travel’s New Arabian Era
Will their own airlines engage Millennial travellers?

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Will their own airlines engage Millennial travellers?

With youth-focused airlines taking off this year, brands need to avoid surrendering to stereotypes when marketing to Millennials.
Travel : Branding : Mobility
Why is there a growing thirst for Generation Z blood?

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Why is there a growing thirst for Generation Z blood?

There is a growing belief that the blood of young people can be harnessed to restore youth, despite little evidence to back up the claim.
Wellness : Beauty : Generation Z
Should we welcome a future in which every store front reads ‘Powered by Amazon’?

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Should we welcome a future in which every store front reads ‘Powered by Amazon’?

What does the new Tuft & Needle store's wholesale adoption of the e-commerce giant’s technology mean for retail?
Retail : Food And Drink : Homewares
What are the consequences of Silicon Valley’s gender imbalance?

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What are the consequences of Silicon Valley’s gender imbalance?

Google’s latest scandal shows just how deeply male-centric thinking is entrenched in the technology world.
Female Futures : Entrepreneurs
Can Fairtrade be saved?

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Can Fairtrade be saved?

Why brands should not abandon the ethical label scheme.
Food : Retail : Sustainability
Why AI will wipe out the need for traditional marketing and advertising

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Why AI will wipe out the need for traditional marketing and advertising

In a future world in which decision-making has been allocated to AI, there will be no need for traditional attention-grabbing campaigns.
Artificial Intelligence : Advertising : Technology
What does gene-editing mean for neurodiversity?

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What does gene-editing mean for neurodiversity?

As we edge closer towards a future in which DNA-editing is a reality, it is a reminder to brands that they must champion diversity in their own wor...
Culture : Workplace Futures : Diversity
Can electric vehicles ever be sexy?

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Can electric vehicles ever be sexy?

Why brands need to consider the cultural fallout of banning the internal combustion engine.
Automotive : Technology : Mobility
How are brands tracking emotions to improve their content?

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How are brands tracking emotions to improve their content?

As emotion-tracking becomes more accessible, brands are becoming hungrier to see how the content they are creating is making their customers f...
Digital : Technology : Media
Why is being transgender still an issue?

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Why is being transgender still an issue?

Misogyny, racism and transphobia all have one root cause.
Gender : Identity : Advertising
Are clean air zones the future of retail?

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Are clean air zones the future of retail?

The Clean Air Bench is a future-facing retail concept powered by advanced technology that could radically change how consumers shop.
Pollution : Technology : Smog Life
Will the human touch become a future luxury?

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Will the human touch become a future luxury?

Why retail’s automated future might make personal service a privileged commodity.
Retail : Luxury : Automation
Will ASA’s advertising guidelines end the reign of ad land’s nuclear family?

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Will ASA’s advertising guidelines end the reign of ad land’s nuclear family?

The UK’s Advertising Standards Agency (ASA) has hit out at brands whose campaigns enforce gender roles.
Advertising : Parenting : Branding
Is Instagram ruining the restaurant experience?

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Is Instagram ruining the restaurant experience?

Restaurateurs must decide between brand recognition and brand loyalty.
Food : Drinks : Digital
Can silence help brands sell?

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Can silence help brands sell?

With silence increasingly a luxury commodity, how can retail brands augment their offer by playing with this idea in-store?
Retail : Silence : New York Times
What does the rise of injectable cosmetics mean for make-up?

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What does the rise of injectable cosmetics mean for make-up?

How is the make-up market reacting to consumers approaching injectable cosmetics as an extension of make-up rather than a non-surgical procedure.
Beauty : Digital : Media
Will modular design soon be mandated?

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Will modular design soon be mandated?

With electronics brands reluctant to invest in modular design, legislators are taking matters into their own hands.
Technology : Design : Media
Will our future cities be pollution free?

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Will our future cities be pollution free?

The technology needed to create carbon-neutral cities already exists, but its implementation requires political willpower.
Technology : Architecture : Design
Is neuroscience the future of luxury?

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Is neuroscience the future of luxury?

At last week’s Luxury Futures Forum 2017, The Future Laboratory welcomed Dr Tara Swart, neuroscientist in residence at the Corinthia Hotel London...
Luxury : Neuroscience : Corinthia Hotel London
How can brands help clean up urban air?

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How can brands help clean up urban air?

The lead insight expert for Future Cities Catapult discusses the tactics that councils and companies can use to tackle air pollution.
Sustainability : Place Making : Transport
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