Experts & Opinion

Discover the opinions that matter and the ideas shaping our future, including on-demand webinars, videos and podcast discussions with innovative thinkers on how we can collectively shape a more positive future.

Elizabeth Selvey: Universal Beauty

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Elizabeth Selvey: Universal Beauty

Beauty touches everybody, so the industry must celebrate diversity, says buying manager at Selfridges, Elizabeth Selvey. 
Selfridges : Agender : Elizabeth Selvey
The Immortal Brand webinar

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The Immortal Brand webinar

The Immortal Brand webinar explores why short-term thinking is the greatest threat to a business’s future.
The Immortal Brand : Webinar : Long-term Thinking
Media meltdown: What does Facebook Instant Articles mean for publishers?

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Media meltdown: What does Facebook Instant Articles mean for publishers?

Could Facebook Instant Articles spell the end for the current publishing model?
Facebook : Facebook Instant Articles : Mobile
Christofer Toumazou: Genetic beauty

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Christofer Toumazou: Genetic beauty

Accessible genetics is changing the beauty industry, says Christofer Toumazou, co-founder of GeneU.
Geneu : DNA Testing : Big Data Beauty
Mike Bell: Innovating the luxury auto

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Mike Bell: Innovating the luxury auto

The future luxury auto is more than an electric powertrain, says Mike Bell of Jaguar Land Rover.
FT Live : Financial Times : Future Of The Car
John Curran: Branding Ebola

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John Curran: Branding Ebola

Global brands find it hard to deal with local disasters, says cultural anthropologist John Curran.
Arsenal : Puma : Emirates
Justin Tindall: Print advertising lives

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Justin Tindall: Print advertising lives

Good print advertising needs a grander message, says Justin Tindall, group executive creative director of Leo Burnett London.
Print Advertising : Leo Burnett London : Intermarche
Frédéric Walter : Mirror Strategies

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Frédéric Walter : Mirror Strategies

Customers don’t want to shop with big suppliers, says Frédéric Walter, creative marketing director at Givaudan
Givaudan : Fragrance : China
Martin Hayward: Defeat the Delete Button

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Martin Hayward: Defeat the Delete Button

Beware the Deletist Consumer, says Martin Hayward, senior vice-president of global digital strategy at Aimia.
The case for Brandalism: Trading blows in public

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The case for Brandalism: Trading blows in public

Taco Bell and McDonald’s provide a study in Brandalism.
McDonalds : Taco Bell : Fast Food
Rei Inamoto: This is micromedia’s moment

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Rei Inamoto: This is micromedia’s moment

We are entering an age of micro-communication, says Rei Inamoto, chief creative officer at AKQA.
AKQA : Emoji : Instagram
​Andy Sandoz: Adult advertising

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​Andy Sandoz: Adult advertising

Good avertising treats consumers as grown-ups, says Andy Sandoz, co-founder of Havas Work Club.
Havas Work Club : Andy Sandoz : Creativity
The Optimised Self explained

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The Optimised Self explained

In the first of our three-part series revisiting our Spring/Summer 2015 Trend Briefing, LS:N Global presents The Optimised Self, an exploration of ...
The Optimised Self : Peter Firth : Joanna Tulej
Steve Hatch: Ultra-personalisation

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Steve Hatch: Ultra-personalisation

Brands need to take social media users on a personal journey, says Steve Hatch, regional director of Facebook for UK and Ireland.
Facebook : Personalisation : The Sharded Self
Louis Desazars: Hyper-bespoke beauty

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Louis Desazars: Hyper-bespoke beauty

Consumers want hyper-individualised offers, says Louis Desazars, CEO of NARS Cosmetics.
Louis Desazars : NARS : Customisation
Dare to be dull: Why boring is best

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Dare to be dull: Why boring is best

Slowing down and daring to be boring could be the best marketing tactic of all.
Frustration Marketing : Honda : Leica
José de Cabo: Being authentic

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José de Cabo: Being authentic

Authentic marketing is about tapping into the potential of the social web, explains Olapic co-founder José de Cabo.
Retail Experience : Jose De Cabo : Olapic
Jason Jones-Hall: Digital Resurrection

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Jason Jones-Hall: Digital Resurrection

Digital resurrection is coming, says Jason Jones-Hall, founder of xHumed. The question is not how, but who.
Digital Resurrection : XHumed : FutureFest
 Ana Andjelic: Experiential retail

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Ana Andjelic: Experiential retail

Brand experience beats advertising every time, says digital strategist Ana Andjelic
Retail Experience : Seasonless Fashion : Retail Futures Forum 2015
Martin Lewis: The savvy consumer

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Martin Lewis: The savvy consumer

Martin Lewis, founder of MoneySavingExpert.com, says a change in consumer mindset is shaping the UK’s retail landscape
Total Retail : Price Comparison : Retail Week Live
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