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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Big Ideas
Luxury meets bargain in-store to suit the times
Luxury meets bargain in-store to suit the times
Selfridges
:
Primark
:
Birmingham
Big Ideas
American Apparel flea market lures Just Nots
American Apparel flea market lures Just Nots.
American Apparel
:
Flea Market
:
Vintage
Design Directions
Dutch Design Week 2011
Dutch Design Week 2011
Mechanical Grace
:
Hand-made
:
Science
Big Ideas
Burberry bags top place in Fashion Index
Burberry bags top place in Fashion Index
Digital
:
Burberry
:
Tory Burch
Big Ideas
Sharing is a smoother experience on Facebook
Sharing is a smoother experience on Facebook
Sharing
:
Facebook
:
Frictionless
Big Ideas
Home entertainment retail in Sport & Leisurely shift
Home entertainment retail in Sport & Leisurely shift
Entertainment
:
DVDs
:
Gaming
Big Ideas
Virtual retail touches down in adidas store
Virtual retail touches down in adidas store
Adidas
:
Virtual
:
Technology
Big Ideas
E-commerce no longer a luxury for premium brands
E-commerce no longer a luxury for premium brands
E-commerce
:
Digital
:
Online
Big Ideas
Rise in convenience in store for consumers
Rise in convenience in store for consumers
Convenience
:
Store Formats
:
Planet Retail
Big Ideas
Nokia introduces taxis by touch to Taiwan
Nokia introduces taxis by touch to Taiwan
Mobiles
:
Taxi
:
Nokia
Design Directions
Milan fashion week S/S 12
Milan Fashion Week was full of life, vibrancy and colour with offerings for the spring/summer 2012 collections. Nostalgic prints from the ‘30s and ...
Nostalgia
:
Feminine
:
Katrantzou
Big Ideas
India a land of opportunity for luxury brands
India a land of opportunity for luxury brands
Emerging Markets
:
Delhi
:
AT Kearney
Big Ideas
Publishers target kids as Gen D goes app crazy
Publishers target kids as Gen D goes app crazy
Apps
:
Publishing
:
Entertainment
Big Ideas
Online mini-series lets viewers dress the part
Online mini-series lets viewers dress the part
Direct-to-Consumer
:
Tv
:
Old Navy
Big Ideas
Samsung takes a bite of Apple’s pie with a pop-up shop
Samsung takes a bite of Apple’s pie with a pop-up shop
Samsung
:
Apple
:
Sydney
Big Ideas
McDonald’s serves up tv for diners
McDonald’s serves up tv for diners
Channelport
:
McDonalds
:
Tv
Big Ideas
NationalField adds social layer to business interaction
NationalField adds social layer to business interaction
NationalField
:
Start-ups
:
Social Media
Big Ideas
Millionaires and billionaires increase control of world’s wealth
Millionaires and billionaires increase control of world’s wealth
High Net Worths
:
Wealth
:
Millionnaires
Big Ideas
E-commerce soars as UK high street stalls
E-commerce
:
High-street
:
Shopping
Big Ideas
Luxury goods sales defy economic downturn
Luxury goods sales defy economic downturn
High Net Worths
:
Prestige
:
LVMH
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