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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Big Ideas
Value model at the core of Morrisons success
Value model at the core of Morrisons success
Morrisons
:
Sainsbury's
:
Twin-track Economy
Big Ideas
Growth in Indian luxury sales continues apace
Growth in Indian luxury sales continues apace
Delhi
:
New Luxury Millennials
:
New Emerging Affluents
Big Ideas
Tesco branches out into beauty salon market
Tesco branches out into beauty salon market
Spa
:
Regis
:
Tesco
Big Ideas
Cash-strapped consumers turn to coupons for deals
Cash-strapped consumers turn to coupons for deals
Shopping
:
Deals
:
Economy
Big Ideas
App celebrates Starbucks, Santa and smartphones
App celebrates Starbucks, Santa and smartphones
Augmented Reality
:
Starbucks
:
Animation
Big Ideas
Website helps people to gear up for adventure
Website helps people to gear up for adventure
Travel
:
Gadgets
:
Qraft
Big Ideas
People power opens virtual marketplace
People power opens virtual marketplace
Coffee & Power
:
Currency
:
Virtual
Design Directions
Paris fashion week S/S 12
As ever in the city that closed the four major fashion weeks, drama and theatricality were played out on the catwalk at the Paris spring/summer 201...
Revivlaism
:
Az-tech
:
Tactile Purity
Big Ideas
Singaporeans sign up for careful luxury spending
Singaporeans sign up for careful luxury spending
Consumer Spending
:
MasterCard
:
Shopping
Big Ideas
Hong Kong’s new luxury mall dedicated to men
By Alison Bishop
Landmark
:
Hong Kong
:
Menswear
Big Ideas
Online Media is more discreet at Kiosked
Online Media is more discreet at Kiosked
Advertising
:
E-commerce
:
Embedded
Big Ideas
App heralds new era for hailing London taxis
App heralds new era for hailing London taxis
Travel
:
Taxi
:
Mobile
Big Ideas
Business Travel & Hospitality boosts Asian economy hotel market
Business Travel & Hospitality boosts Asian economy hotel market
Hotels
:
Economy
:
InterContinental
Big Ideas
Web to sparkle in battle for Christmas spend
Web to sparkle in battle for Christmas spend
E-commerce
:
Kelkoo
:
Centre For Retail Research
Design Directions
London fashion week S/S 12
This season, the overall mood in London was that of collaged experimentation on feminine, elegant, streamlined looks.
Super Minimal
:
Nicoll
:
PVC
Big Ideas
Luxury meets bargain in-store to suit the times
Luxury meets bargain in-store to suit the times
Selfridges
:
Primark
:
Birmingham
Big Ideas
American Apparel flea market lures Just Nots
American Apparel flea market lures Just Nots.
American Apparel
:
Flea Market
:
Vintage
Design Directions
Dutch Design Week 2011
Dutch Design Week 2011
Mechanical Grace
:
Hand-made
:
Science
Big Ideas
Burberry bags top place in Fashion Index
Burberry bags top place in Fashion Index
Digital
:
Burberry
:
Tory Burch
Big Ideas
Sharing is a smoother experience on Facebook
Sharing is a smoother experience on Facebook
Sharing
:
Facebook
:
Frictionless
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