Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen Jones
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Big Ideas
Rich Chinese buy luxury yachts as status symbol
Rich Chinese buy luxury yachts as status symbol
Travel
:
Super-Rich
:
Yachts
Big Ideas
Billionaire count up as Chinese fortunes grow
Billionaire count up as Chinese fortunes grow
China
:
Hurun
:
Exports
Big Ideas
McCartney makes a play for children’s fashion
McCartney makes a play for children’s fashion
Stella McCartney
:
Kids
:
Website
Micro Trends
Local hotels
Local hotels
Louis Vuitton
:
Tourism
:
Service
Big Ideas
High-tech model brings H&M fashion to life
High-tech model brings H&M fashion to life
H&M
:
Champs Elysées
:
Jean Nouvel
Viewpoints
Roo Rogers : Barter, sell, trade
Consultant Roo Rogers talks about how to barter, sell, trade.
Hyperconsumption
:
Collaborative Consumption
:
Roo Rogers
Micro Trends
Live Gaming
Against a virtual backdrop of football fields, war scenes and fantasy worlds, millions of video game enthusiasts enter battle and play each other o...
Interactive
:
Living It Loving It
:
Call Of Duty
Big Ideas
H&M uses AR to capture a new virtual reality
H&M uses AR to capture a new virtual reality
H&M
:
Augmented Reality
:
GoldRun
Big Ideas
Debenhams launches channel shopping in style
Debenhams launches channel shopping in style
Debenhams
:
Online Video
:
Online Tv
Big Ideas
Smartphones become mobiles of choice in US
Smartphones become mobiles of choice in US
Smartphones
:
Nielsen
:
Global Smartphone Report
Communities
Rurbanites
Urban 20- and 30somethings who grew up in a globalised world, the New Rurbanites are embracing localism, not as a rejection of the world, but as a ...
Vegetables
:
Albion
:
Aubin & Wills
Big Ideas
Winery presses on with make-your-own process
Winery presses on with make-your-own process
Brooklyn
:
Wine
:
Winemaking
Big Ideas
Millennials paint a brighter picture in US
Millennials paint a brighter picture in US
Mobile Phones
:
Earnings
:
Income
Big Ideas
Tommy Hilfiger shouts Loud on the airwaves
Tommy Hilfiger shouts Loud on the airwaves
LVMH
:
Nowness
:
Branded Content
Micro Trends
Real virtual music
With the advent of music downloads and streaming services, buying a cd in a record store could become a thing of the past. But musical artists are ...
Digital
:
Jed Davis
:
CD
Big Ideas
Men set to splash out on luxuries in 2010
Men set to splash out on luxuries in 2010
Louis Vuitton
:
Affluent
:
Wealthy
Big Ideas
Starbucks serves local highlights
Starbucks serves local highlights
Starbucks
:
Media
:
Yahoo
Big Ideas
Britons set to spend more online at Christmas
Britons set to spend more online at Christmas
Christmas
:
Online Retail
:
E-commerce
Big Ideas
Sears shapes up for Gen Y
Sears shapes up for Gen Y
Sears
:
Berlin
:
Forever 21
Big Ideas
Levi’s connect with consumer through new mentorship
Levi’s connect with consumer through new mentorship
Levi's
:
Online Community
:
Discussion
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/110515/small-comp-lc-zalando-adidas-sustainability-copy.jpg)
:strip_exif():strip_icc()/filestorage/images/120909/r1-00492-0011.jpg)
:strip_exif():strip_icc()/filestorage/images/120963/pexels-centre-for-ageing-better-17153148.jpg)
:strip_exif():strip_icc()/filestorage/images/121021/230113-s10-202.jpg)
:strip_exif():strip_icc()/filestorage/images/121079/pexels-yan-krukau-7314040.jpg)
:strip_exif():strip_icc()/201011%2F2890%2Fsection_thumb%2FT60_AURA-197_helm.jpg)
:strip_exif():strip_icc()/201011%2F2896%2Fsection_thumb%2F64percent_up.jpg)
:strip_exif():strip_icc()/201011%2F2885%2Fsection_thumb%2Fstellamccartneykids.co.uk_homepage.jpg)
:strip_exif():strip_icc()/201011%2F2881%2Fsection_thumb%2F1_Wanderlust_boutique_by_Loh_Lik_Peng%2C_Little_India%2C_Singapore.jpg)
:strip_exif():strip_icc()/201011%2F2852%2Fsection_thumb%2FH%26M_008crop.jpg)
:strip_exif():strip_icc()/201011%2F2855%2Fsection_thumb%2FRoo_Rogers_portrait_copy.jpg)
:strip_exif():strip_icc()/201011%2F2847%2Fimage%2FWGC_2010_Grand_Final%2C_Los_Angeles_2.jpg)
:strip_exif():strip_icc()/201011%2F2835%2Fsection_thumb%2FH%26M_AR%2C_Gold_Run.jpg)
:strip_exif():strip_icc()/201011%2F2827%2Fsection_thumb%2FDebenhams_TV_sec.jpg)
:strip_exif():strip_icc()/201011%2F2830%2Fsection_thumb%2F28%25.jpg)
:strip_exif():strip_icc()/201107%2F4039%2Fsection_thumb%2F10-07-28-052849_SECTION.jpg)
:strip_exif():strip_icc()/201011%2F2818%2Fsection_thumb%2FBrooklyn_Winery%2C_New_York_2.jpg)
:strip_exif():strip_icc()/201011%2F2823%2Fsection_thumb%2F18percent_up.jpg)
:strip_exif():strip_icc()/201010%2F2814%2Fsection_thumb%2FTommy_Hilfiger_radio_sec.jpg)
:strip_exif():strip_icc()/201010%2F2815%2Fsection_thumb%2FTHUMB_Totem%2C_Black_City%2C_Matthew_Dear.jpg)
:strip_exif():strip_icc()/201010%2F2810%2Fsection_thumb%2F13%25.jpg)
:strip_exif():strip_icc()/201010%2F2798%2Fimage%2FStabucks_digital_netowrk.jpg)
:strip_exif():strip_icc()/201010%2F2805%2Fsection_thumb%2F16percent_up.jpg)
:strip_exif():strip_icc()/201010%2F2786%2Fsection_thumb%2FInteractive_Billboards_by_Forever21%2C_New_York_sec.jpg)
:strip_exif():strip_icc()/201010%2F2784%2Fsection_thumb%2FShape_Whats_to_Come%2C_Levis_.png)