Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next
Boomers: Ageing to Becoming
Gen X: Ambiguity to Advocacy
Gen Z: Vision to Contradiction
Alphas: Sandbox to Roblox
Luxury takes off in Singapore

Big Ideas

Luxury takes off in Singapore

Luxury takes off in Singapore
Singapore : Luxury : Shopping Malls
Social networks profit as young Chinese seek to impress peers

Big Ideas

Social networks profit as young Chinese seek to impress peers

Social networks profit as young Chinese seek to impress peers
China : Social Networking : Qzone
Blogvertising brings ad revenues

Big Ideas

Blogvertising brings ad revenues

Blogvertising brings ad revenues
Blogs : Blogging : Advertising
Small car luxe

Micro Trends

Small car luxe

Owning a small car no longer needs to be a sign of diminished wealth. A new type of luxurious small car is catering for well-off city-based custome...
Compact : Car : Fuel-efficient
Bertrand Pellegrin : Retailing for the contemporary male

Viewpoints

Bertrand Pellegrin : Retailing for the contemporary male

Brand consultant and author Bertrand Pellegrin talks about retail for the contemporary male. 
Bertrand Pellegrin : Re-Con Man : New Millennial
Japanese consumers seek frugality in torrid economy

Big Ideas

Japanese consumers seek frugality in torrid economy

Japanese consumers seek frugality in torrid economy
Japan : Recession : Walmart
Grey-cations buck fall in Sport & Leisure demand

Big Ideas

Grey-cations buck fall in Sport & Leisure demand

Grey-cations buck fall in Sport & Leisure demand
Tourism : Germany : Berlin
Blaise Bellville : Bridging the gap between brands and youth culture

Viewpoints

Blaise Bellville : Bridging the gap between brands and youth culture

Platform magazine director Blaise Bellville talks about bridging the gap between brands and youth culture. 
New Millennials : Blaise Bellville : Platform
Beauty brands switch on to social media

Big Ideas

Beauty brands switch on to social media

Beauty brands switch on to social media
New York : Cosmetics : Social Media
Discreet luxury discount sites grow online

Big Ideas

Discreet luxury discount sites grow online

Discreet luxury discount sites grow online
Rue La La : Vente-privee : EBay
Tourists seek skills as well as suntans

Big Ideas

Tourists seek skills as well as suntans

Tourists seek skills as well as suntans
Education : Tourism : Language Learning
Modern Muslims take a bite out of halal fast food

Big Ideas

Modern Muslims take a bite out of halal fast food

Modern Muslims take a bite out of halal fast food
France : Paris : Muslims
Chinese demand for luxury in London soars

Big Ideas

Chinese demand for luxury in London soars

Chinese demand for luxury in London soars
London : Russian : Gifting
In Korea, men get moisturised and feminine

Big Ideas

In Korea, men get moisturised and feminine

In Korea, men get moisturised and feminine
Seoul : Hera : Amorepacific
For women, life begins at 35

Big Ideas

For women, life begins at 35

For women, life begins at 35
Shopping : Fulfilment : Grown-up
Haycations on the rise

Big Ideas

Haycations on the rise

Haycations on the rise
Farming : Travel : Holidays
Boxcars

Micro Trends

Boxcars

Boxcars
Cars : Square : Cube
Luxury cars size down for recession

Big Ideas

Luxury cars size down for recession

Luxury cars size down for recession
Autodata : Cars : Compact Cars
Extreme pogo bounces in popularity

Big Ideas

Extreme pogo bounces in popularity

Extreme pogo bounces in popularity
Pittsburgh : Pennsylvania : Extreme Sports
High-end restaurants turn to takeaways

Big Ideas

High-end restaurants turn to takeaways

High-end restaurants turn to takeaways
Mintel : London : Takeaway
VIEW MORE
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN