Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next
Gen X: Ambiguity to Advocacy
Millennials: Pink to Prime
Gen Z: Vision to Contradiction
Alphas: Sandbox to Roblox
Work/life shift creates new product opportunities

Big Ideas

Work/life shift creates new product opportunities

Work/life shift creates new product opportunities
Office : Job-shring : Hours
Referral Economy

Micro Trends

Referral Economy

Personal recommendation through social networking is taking e-commerce to a new level. Just as eBay has created a near-perfect market for the sales...
Referral : E-commerce : Social Networks
Toyhacking

Micro Trends

Toyhacking

The latest hot pastime in the world of technology involves toys, sensors, a can-do attitude and a whole lot of fun. Toy-modding, hacking into toys ...
Toys : Hacking : Re-model
The Autonomale: Rewriting the rules for traditional male life stages

Big Ideas

The Autonomale: Rewriting the rules for traditional male life stages

The Autonomale: Rewriting the rules for traditional male life stages
Experience : Self-sufficient : Masculine
Muffragettes

Micro Trends

Muffragettes

Muffragettes
Feminism : Re-branding : Women
Middle-class Proletariat

Micro Trends

Middle-class Proletariat

Middle-class Proletariat
Society : Class : Social
Menaissance

Macro Trends

Menaissance

The New Lad and the New Man were handy motifs for their times, but today’s 24-35-year-old male is a far more advanced and more complex animal. The ...
Men : NuRo Male : Grooming
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN