Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen Jones
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Big Ideas
Off the Menu
US – A new food app that specialises in secret menu items is taking off in the US, bringing insider information to a mass-market audience.
High Low
:
High Street Restaurants
:
Secret Menu
Big Ideas
Get on Line
Global – Messaging app Line is now the fastest-growing global social media network.
Line
:
New Bricolage Living
:
Media
Micro Trends
Male Positivity
New cultural initiatives are re-examining masculinity by focusing on mental health, body image and depression.
Re-con Man
:
Masculinity
:
Mental Health
Big Ideas
Express yourself
London – Digital marketers are beginning to decipher what emojis reveal about consumer sentiment online.
Emojis
:
Emoji
:
Swyft
Big Ideas
Look twice
US – MTV is taking on rape culture in a series of online banner ads.
Brandstanding
:
MTV
:
Look Different
Big Ideas
Lack of loyalty
Global – Almost half of female Millennials feel overlooked for leadership positions, according to the 2016 Deloitte Millennial Survey.
Workplace Culture
:
Deloitte
:
Company Loyalty
Big Ideas
Online viewers
UK – A Childwise 2016 television survey proves that children choose YouTube and Netflix over broadcast programming.
YouTube Generation
:
Netflix
:
Gen I
Big Ideas
Peak curtains
Global – Furniture brand Ikea’s chief sustainability officer Steve Howard says the West has reached peak home furnishings.
Ikea
:
Sustainability
:
Space 10
Micro Trends
Boutique Boxing
Boxing is typically associated with brutal training regimens and testosterone-fuelled fights, but boutique studios are changing the rules of the ga...
Boutique Boxing
:
Fight Club
:
Empowered
Big Ideas
Sober judgement
UK – Brewing company Heineken has published new research showing there is a shift towards moderate drinking among British Millennials.
Heineken
:
Beer
:
The Optimised Self
Big Ideas
Iris in distress
New York – Accessories maven Iris Apfel is set to work with luxury wearable technology company WiseWear on a range of stylish jewellery with u...
WiseWear
:
Iris Apfel
:
Wearable Technology
Big Ideas
Put to shame
US – One in seven Americans are happy with the way they look, according to a Yahoo Health survey on body positivity.
Yahoo Health
:
Body Shaming
:
Generation Z
Big Ideas
Hooking up
Global – Menswear and womenswear designer JW Anderson live streamed his autumn/winter 2016 show on social networking app Grindr.
J.W. Anderson
:
Grindr
:
Social Commerce
Big Ideas
Good housekeeping
New York – Some 16 luxury hotels have joined forces in a bid to cut greenhouse gas emissions by 30%.
Hospitality
:
Whole System Thinking
:
New York City
Big Ideas
Juicy data
London – Lifestyle and fitness app Lifesum has launched the first health drink developed using big data.
Lifesum
:
Big Friendly Data
:
The Optimised Self
Big Ideas
Open sesame
Global – Technology company Google is testing a new password-free login for its accounts.
Sign-In Experiments
:
Google
:
Security
Micro Trends
The Art of Sipping
The idea of slowly sipping and savouring straight liquor is making a comeback.
Sipsmith
:
Bacardi
:
Alcohol
Big Ideas
Circle of trust
Global – Luxury hotel group Shangri-La celebrates the loyalty of its guests and staff.
Shangri-la
:
Loyalty
:
Luxury Futures
Big Ideas
Muslim buzz
Global – Media company BuzzFeed dedicated a day to Muslim content on social media platform Snapchat Discover.
BuzzFeed
:
Snapchat Discover
:
Islamophobia
Big Ideas
Vehicle for change
Saudi Arabia – Taxi service Uber offered free lifts to female voters to increase participation in the country’s first election open to women.
Uber
:
The Athena Woman
:
Saudi Arabia
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN