Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations

Macro Trends

Boomers: Ageing to Becoming

By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Macro Trends

Millennials: Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years

Macro Trends

Gen Z: Vision to Contradiction

Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox

Macro Trends

Alphas: Sandbox to Roblox

Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist

Big Ideas

iPhone-enabled hearing aid for digital boomers

iPhone-enabled hearing aid for digital boomers.

Micro Trends

Beauty Temples

High-end fashion brands are looking to highlight their beauty offer with boutiques devoted solely to make-up and fragrance.

Make-up : Cosmetics : Fragrance

Micro Trends

Fly-and-Flop Philanthropy

Traditionally, luxury travel has been about comfort and indulgence, but no longer.

International Travel Luxury Market : Iltm : Banyan Tree Hotels & Resorts

Big Ideas

CES: Device predicts falls in older people

CES 2014: Device predicts falls in older people.

CES : Veristride : Insoles

Big Ideas

CES: Phone gives Gen I a safe intro to tech

CES 2014: Phone gives Gen I a safe intro to tech.

Kurio : Smartphone : CES

Design Directions

Precious Precision

LS:N Global recently featured Craft in The Anthropocene, a graduate project by Yesenia Thibault-Picazo that imagines what sedimentary-level mater...

Geology : Marble : Stone

Big Ideas

CES: Samsung announces UHD tv content partnerships

CES 2014: Samsung announces UHD tv content partnerships.

CES : Samsung : Amazon

Micro Trends

Los Angeles Safari

Beyond the sun and celebrity, Los Angeles supports a diverse creative economy.

Re-Con Man : Geo Luxe : Convivial

Big Ideas

UK over-50s embrace their olderpreneurial spirit

Amortals : Boomers : Older People

Micro Trends

Luxe Locale

Earlier this year, LS:N Global tracked how retail design was drawing on local nuances and materials in our Crafted Locale design direction. In the ...

Crafted Locale : Architecture : Luxury

Big Ideas

UK adults drink less as young heed health message

Britain : Adults : Youth

Big Ideas

Divorce rises among over-60s in England and Wales

England : Wales : Divorce

Big Ideas

Over half of US Millennials prefer unisex stores

Behaviour : Sex : Household

Big Ideas

Club teaches senior citizens about technology

Workshop : Sixties : Ageless Tech

Big Ideas

ASOS pulls All Nighter with global online party

Interactive : Rooms : Jessie Ware

Big Ideas

H&M introduces sportswear line fit for Olympians

H&M introduces sportswear line fit for Olympians.

Lululemon : Tennis : Function

Design Directions

Afro-pastiche

Creatives across a range of disciplines are discovering the richness and potential of the continent’s visual culture.

Luxury : Architecture : Digital

Big Ideas

Tokyo Motor Show 2013 Review

Electric unicycles, steerable wheel-less pods controlled by driver body movement and interiors upholstered in Japanese selvedge denim were just som...

Cars : Gordon Murray Design : Daihatsu

Viewpoints

Ryan Chetiyawardana : Cocktail bar for non-connoisseurs

White Lyan owner Ryan Chetiyawardana talks about re-writing the cocktail bar rule book.

London : The White Lyan : Ryan Chetiyawardana

Big Ideas

WhatsApp is world's most popular mobile messenger

WhatsApp is world’s most popular mobile messenger

China : Chat Services : Whatsapp

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