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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Big Ideas
Facebook presents its new offline gift card
Facebook presents its new offline gift card
Facebook
:
Gift Card
:
V-Currencies
Big Ideas
Opportunity brewing as US craft beer sales double
Opportunity brewing as US craft beer sales double
Beer
:
Craft
:
Brewing
Big Ideas
Hearst plans hackathon at New York Fashion Week
Hearst plans hackathon at New York Fashion Week
Hacktivism
:
Crowdsourcing
:
Tech
Big Ideas
Soldsie service offers fresh take on F-commerce
Soldsie service offers fresh take on F-commerce
S-Commerce
:
F-commerce
:
Facebook
Big Ideas
Green Dot launches mobile-only banking app
Green Dot launches mobile-only banking app
Mobile Banking
:
M-commerce
:
Cashless Futures
Big Ideas
Thierry Mugler unveils The Source perfume refills
Thierry Mugler unveils The Source perfume refills
Fragrance
:
Sustainability
:
Luxury
Design Directions
Maison et Objet 2013
The spring/summer Maison et Objet was a vibrant show. Contemporary products and interiors were on display inspired by urban living, luxury hacktivi...
Scandinasian
:
Hacktivism
:
Japan
Big Ideas
Retro-futurism: Harvey Nichols backs space-age styling
Retro-futurism: Harvey Nichols backs space-age styling
Harvey Nichols
:
Alexander McQueen
:
Prada
Big Ideas
Generation I will shake up the education system
Generation I will shake up the education system
India
:
Classroom
:
Phone
Big Ideas
Dodge darts over to crowdsourcing initiative
Dodge darts over to crowdsourcing initiative
Dodge
:
Portland
:
Wieden + Kennedy
Micro Trends
Twitter Currency
Brands are offering consumers a new way to pay for goods that is virtually free. Tweeting about products to create topical content, then claiming t...
Virtual Payment
:
Gamification
:
Tweet
Big Ideas
Global boutique network pays off for Farfetch
Global boutique network pays off for Farfetch
Farfetch
:
Curation
:
Boutiques
Design Directions
Lego Mindstorms EV3
Children’s lives have changed dramatically since Lego first released Mindstorms, its build-your-own robot kit, in 1998. They have less free ti...
Robots
:
Generation D
:
Children
Big Ideas
American consumers increasingly passionate about live music
American consumers increasingly passionate about live music
Music
:
Tickets
:
LiveAnalytics
Big Ideas
Performance fabrics steal the show in Berlin
Woollen jackets and waterproof or bonded fabrics for performance-related propositions.
Performance Fabrics
:
Bread & Butter
:
Berlin
Big Ideas
Retail Analysis: Harvey Nichols opens stand-alone Beauty Bazaar
Retail Analysis: Harvey Nichols opens stand-alone Beauty Bazaar
Liverpool
:
Harvey Nichols
:
Beauty Bazaar
Big Ideas
Young men save face by buying cosmetics online
Young men save face by buying cosmetics online
Cosmetics
:
How-to
:
Guides
Big Ideas
Chinese e-tailer opens augmented reality store
Yihaodian has opened an augmented reality store in Beijing.
China
:
E-commerce
:
Yihaodian
Big Ideas
Online consumers boost Chinese games market
Online consumers boost Chinese games market
China
:
Gaming
:
Mobile
Big Ideas
Traditional meets technical at Pitti Uomo show
Tweed and traditional were the order of the day for the autumn/winter 2013 menswear collection
Pitti Uomo
:
Florence
:
Tweed
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