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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Design Directions
London womenswear S/S 2013
The spring/summer 2013 collections in London played with colours, textiles and nostalgia to create a vibrant and whimsical mood. This season a 90s ...
Sportswear
:
Minimal Luxury
:
Teen
Big Ideas
ColaLife campaign takes medical aid further
ColaLife campaign takes medical aid further
Coca-Cola
:
Medical
:
Packaging
Big Ideas
Campaign finds space online in error messages
Campaign finds space online in error messages
NotFound
:
404
:
Internet
Design Directions
London Design Festival 2012
This year the London Design Festival (LDF) offered a diverse range of new work. Small design objects were presented alongside an assortment of furn...
Flexthetics
:
Galactic
:
Re-enlightenment
Big Ideas
Chinese McDonald’s ads adapt to local concerns
Chinese McDonald’s ads adapt to local concerns
McDonalds
:
China
:
Fast-food
Big Ideas
New brand signals Chinese push for Estée Lauder
New brand signals Chinese push for Estée Lauder
Osaio
:
Estée Lauder
:
China
Big Ideas
Nigerian film sector spreads to Western markets
Nigerian film sector spreads to Western markets
Nollywood
:
Film
:
Entertainment
Big Ideas
Digital jar makes tipping decisions easier
Digital jar makes tipping decisions easier
DipJar
:
V-Currencies
:
Cash
Big Ideas
M&S in international expansion and online drive
M&S in international expansion and online drive
M&S
:
France
:
Russia
Big Ideas
Luxury auto brands expand into western China
Luxury auto brands expand into western China
Chengdu
:
China
:
Cars
Big Ideas
Good service is the key to success in China
Good service is the key to success in China
Hai Di Lao
:
China
:
Service
Big Ideas
WRC touts the benefits of omni-channel retail
WRC touts the benefits of omni-channel retail
Omni-channel
:
Multi-channel
:
World Retail Congress
Big Ideas
Bricks, clicks and omni-channel: It must be the World Retail Congress
Bricks, clicks and omni-channel: It must be the World Retail Congress
World Retail Congress
:
Omnichannel
:
Centrica
Big Ideas
Decanter launches China site and Asia Wine Awards
Decanter launches China site and Asia Wine Awards
China
:
Asia Wine Awards
:
Language
Big Ideas
Channel-hopper: Shazam has the vision for tv move
Channel-hopper: Shazam has the vision for tv move
Shazam
:
Music
:
Tv
Big Ideas
LVMH branches out into Travel & Hospitality and hospitality
LVMH branches out into Travel & Hospitality and hospitality
LVMH
:
Hotel
:
Maldives
Big Ideas
Topshop and Facebook unveil catwalk commerce
Topshop and Facebook unveil catwalk commerce
Topshop
:
Facebook
:
F-commerce
Big Ideas
Luxury brands overcome a lack of artisans
Luxury brands overcome a lack of artisans
Artisans
:
Craftsmanship
:
Chanel
Big Ideas
Artists’ impression: Esprit draws on RCA talent
London – Life drawing and Conviviality Culture were the inspirations at an in-store launch event for a collaboration between Royal College of...
Esprit
:
Royal College Of Art
:
London Drawing
Design Directions
Épatant
Aesop founder Dennis Paphitis has already broken the mould of how prestige beauty shops should look with Aesop’s high-design, unique-every-time sto...
Shopping
:
Hangout
:
Dennis Paphitis
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