Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen Jones
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Academy
Foresight Masterclass S1
Foresight Masterclass S2
Networking Masterclass
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Academy
- Foresight Masterclass Series 1
- Foresight Masterclass Series 2
- Strategic Networking Masterclass
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Big Ideas
Clear mission: New funding model for medical care
Clear mission: New funding model for medical care
Watsi
:
Medical
:
Care
Big Ideas
Retail Analysis: Burberry World Live, luxury brand experience meets digital integration
Retail Analysis: Burberry World Live, luxury brand experience meets digital integration
Burberry
:
Regent Street
:
Flagship
Big Ideas
Retail copycat: Gap Athleta pops up near LuluLemon
Retail copycat: Gap Athleta pops up near LuluLemon
Gap Athletica
:
Lululemon
:
Brandjacking
Big Ideas
Craft beers boom in traditional brewing revival
Craft beers boom in traditional brewing revival
Craft
:
Beer
:
Artisinal
Design Directions
Maison et Objet 2012
The second Maison & Objet of 2012 was a playful and evocative event. In the autumn/winter show in Paris colour palettes remained vibrant, but desig...
Surreal
:
Black Magic
:
Haptic Illusion
Big Ideas
Magazine targets Chinese tourists in France
Magazine targets Chinese tourists in France
Vogue
:
France
:
Chinese
Big Ideas
Mackintosh opens new store in Tokyo’s Aoyama
Mackintosh opens new store in Tokyo’s Aoyama
Mackintosh
:
Aoyama
:
Tokyo
Big Ideas
Airline takes a stand on carrying shark products
Airline takes a stand on carrying shark products
Cathay Pacific
:
Shark-fin
:
Sustainability
Big Ideas
Enterprise makes light work of disaster aid
Enterprise makes light work of disaster aid
Waterproof
:
Solar
:
Lanterns
Big Ideas
Unique Generation D set to grow in influence
Unique Generation D set to grow in influence
Advertising
:
Branding
:
Transparency
Big Ideas
McDonald’s to open vegetarian restaurant in India
McDonald’s to open vegetarian restaurant in India
McDonalds
:
Fast-food
:
India
Design Directions
Yayoi Kusama for Louis Vuitton
Brand collaborations are two a penny these days, but Louis Vuitton is taking a fresh approach to the idea. In a partnership with Japanese artist Ya...
Louis Vuitton
:
Video Game
:
Storytelling
Big Ideas
Retail Analysis: Reebok’s Fit Hub, a CrossFit gym and store hybrid
Retail Analysis: Reebok’s Fit Hub, a CrossFit gym and store hybrid
Reebok Fit Hub
:
New York
:
Store
Big Ideas
US winemakers reach out to young mothers
US winemakers reach out to young mothers
Wine
:
US
:
Mothers
Big Ideas
Starbucks brand-jacks rivals with cups ambush
Starbucks brand-jacks rivals with cups ambush
Starbucks
:
Moscow
:
Coffee
Big Ideas
Philippines set to become economic power in the region
Philippines set to become economic power in the region
Philippines
:
C-class
:
Emerging Markets
Big Ideas
Cheap Monday launches Sneak Peek online store
Cheap Monday launches Sneak Peek online store
Cheap Monday
:
Swedish Fashion Week
:
Sneak Peak
Big Ideas
British Gas expands crowdsourcing initiative
British Gas expands crowdsourcing initiative
British Gas
:
Crowdsourced
:
Open Everything
Big Ideas
New handset is lo-fi alternative to smartphone
New handset is lo-fi alternative to smartphone
OwnFone
:
Smart Phone
:
Devices
Big Ideas
Square Enix puts game catalogue online for free
Square Enix puts game catalogue online for free
Square Enix
:
Gaming
:
Video
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/110515/small-comp-lc-zalando-adidas-sustainability-copy.jpg)
:strip_exif():strip_icc()/filestorage/images/120909/r1-00492-0011.jpg)
:strip_exif():strip_icc()/filestorage/images/120963/pexels-centre-for-ageing-better-17153148.jpg)
:strip_exif():strip_icc()/filestorage/images/121021/230113-s10-202.jpg)
:strip_exif():strip_icc()/filestorage/images/121079/pexels-yan-krukau-7314040.jpg)
:strip_exif():strip_icc()/201209%2F6326%2Fhomepage_image%2FScreen_shot_2012-09-13_at_13.31.53.png)
:strip_exif():strip_icc()/201209%2F6317%2Fsection_thumb%2F2012_REGENT_STREET_STORE_05.jpg)
:strip_exif():strip_icc()/201209%2F6314%2Fimage%2FiIooXkw4VbGg.jpg)
:strip_exif():strip_icc()/201209%2F6320%2Fhomepage_image%2FTrumans_Beer_Pint_Glass.jpg)
:strip_exif():strip_icc()/201209%2F6315%2Fsection_thumb%2FSEC_EARL_llot-llov.jpg)
:strip_exif():strip_icc()/201209%2F6304%2Fimage%2FVogue_Travel_in_France.jpg)
:strip_exif():strip_icc()/201209%2F6311%2Fimage%2F_MG_8246.jpg)
:strip_exif():strip_icc()/201209%2F6298%2Fimage%2FCathay_Airlines.jpg)
:strip_exif():strip_icc()/201209%2F6301%2Fimage%2FLuminAID_Grass.jpg)
:strip_exif():strip_icc()/201209%2F6290%2Fhomepage_image%2FTHE_FUTURE_LABORATORY-7393.jpg)
:strip_exif():strip_icc()/201209%2F6295%2Fimage%2FManamaBaharain-large.jpg)
:strip_exif():strip_icc()/201209%2F6287%2Fvideo_thumb%2Fvideo_thumb_2.png)
:strip_exif():strip_icc()/201209/6292/image/NYC_FitHub1.jpg)
:strip_exif():strip_icc()/201209%2F6284%2Fhomepage_image%2F195804_87712783038_1069636568_n.jpg)
:strip_exif():strip_icc()/201209%2F6277%2Fimage%2Fstarbucks_Russia.jpg)
:strip_exif():strip_icc()/201209%2F6267%2Fhomepage_image%2FHOMEScreen_shot_2012-09-04_at_09.54.01.png)
:strip_exif():strip_icc()/201209%2F6271%2Fhomepage_image%2F3.png)
:strip_exif():strip_icc()/201209%2F6260%2Fhomepage_image%2FScreen_shot_2012-09-03_at_12.18.09.png)
:strip_exif():strip_icc()/201209%2F6265%2Fsection_thumb%2FScreen_shot_2012-09-03_at_18.00.25.png)
:strip_exif():strip_icc()/201208%2F6254%2Fhomepage_image%2FScreen_shot_2012-08-31_at_12.28.57.png)