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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Big Ideas
Philippines set to become economic power in the region
Philippines set to become economic power in the region
Philippines
:
C-class
:
Emerging Markets
Big Ideas
Cheap Monday launches Sneak Peek online store
Cheap Monday launches Sneak Peek online store
Cheap Monday
:
Swedish Fashion Week
:
Sneak Peak
Big Ideas
British Gas expands crowdsourcing initiative
British Gas expands crowdsourcing initiative
British Gas
:
Crowdsourced
:
Open Everything
Big Ideas
New handset is lo-fi alternative to smartphone
New handset is lo-fi alternative to smartphone
OwnFone
:
Smart Phone
:
Devices
Big Ideas
Square Enix puts game catalogue online for free
Square Enix puts game catalogue online for free
Square Enix
:
Gaming
:
Video
Big Ideas
Google Street View extends to northernmost Canada
Google Street View extends to northernmost Canada
Google
:
Streetview
:
Maps
Big Ideas
YouTube up-ends traditional hit-making machine
YouTube up-ends traditional hit-making machine
Tv
:
MTV
:
YouTube
Big Ideas
Car manufacturer aims at bulletproof vehicles
Car manufacturer aims at bulletproof vehicles
Bentley
:
Security
:
Bulletproof
Markets
The Luxury Matrix Stage Five: Intellectual and Poetic
What we said: ‘This is a stage of passions, journeys, adventures and deep-rooted and meaningful experiences. It is not about brands, seldom about p...
New Sublimity
:
Stage Five
:
Introverts
Big Ideas
Australia considers further cigarette restrictions
Australia considers further cigarette restrictions
Cigarettes
:
Banned
:
Australia
Big Ideas
Retail Analysis: High service for high-spending C-class at JK Iguatemi
Retail Analysis: High service for high-spending C-class at JK Iguatemi
JK Iguatemi
:
São Paulo
:
Mall
Viewpoints
Studio XO : Techno-fashion
Studio XO founders Nancy Tilbury and Benjamin Males talk techno-fashion.
Nancy Tilbury
:
Benjamin Males
:
Studio XO
Big Ideas
Movenbank launches social credit rating scheme
Movenbank launches social credit rating scheme
Movenbank
:
Bank
:
Online
Micro Trends
Shoppable Videos
International – Fashion brands and retailers are buying into the shoppable video format as v-commerce becomes more popular, and looks set to become...
V-Commerce
:
Video Sharing
:
Future Media
Big Ideas
Lucky unveils user-curated blog-tail community
Lucky unveils user-curated blog-tail community
Lucky Magazine
:
Community
:
S-Commerce
Big Ideas
Android increases its lead over Apple’s iOS
Android increases its lead over Apple’s iOS
Android
:
Apple
:
Google
Big Ideas
New course to train future Dutch denim masters
New course to train future Dutch denim masters
Denim
:
College
:
Students
Big Ideas
Domino’s puts its customers in the driving seat
Domino’s puts its customers in the driving seat
Domino's Pizza
:
Delvery
:
Vehicle
Big Ideas
BitCoin set to change the balance in banking
BitCoin set to change the balance in banking
Bitcoin
:
Currency
:
Virtual
Markets
Beauty retail: Department stores
UK – Premium beauty brands are driving a fresh wave of UK beauty hall launches, as department stores back a prestige brand mix for blogger-driven b...
Harvey Nichols
:
Beauty Bazaar
:
WWD
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