Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen Jones
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Big Ideas
The cleaner that talks in a local dialect
The cleaner that talks in a local dialect
Cocorobo
:
Vacuum Cleaner
:
Tokyo
Big Ideas
Check in to your wardrobe with TagBrand app
Check in to your wardrobe with TagBrand app
E-commerce
:
Ivan Olenchenko
:
TagBrand
Big Ideas
India’s Spotify service passes 10m users mark
India’s Spotify service passes 10m users mark
Spotifiy
:
Music
:
Streaming
Big Ideas
Hotel construction boom hits India and China
Hotel construction boom hits India and China
TopHotelProjects
:
Hotels
:
India
Big Ideas
Chinese Travel & Hospitalitylers attract brands to Thailand
Chinese Travel & Hospitalitylers attract brands to Thailand
Thailand
:
Bangko
:
Central Embassy
Big Ideas
Blogger shames school to make a meal of dinner
Blogger shames school to make a meal of dinner
Blogger
:
Food
:
Never Seconds
Big Ideas
Twitter signs up to new web privacy initiative
Twitter signs up to new web privacy initiative
Twitter
:
Security
:
Do Not Track
Big Ideas
PanoPlaza presents new vision of online retail
PanoPlaza presents new vision of online retail
PanoPlaza
:
Virtual
:
Store
Big Ideas
Kraft reduces Branding & Packaging using lifecycle analysis
Kraft reduces Branding & Packaging using lifecycle analysis
Kraft Foods
:
Lifecycle Assessment
:
Carbon Footprint
Big Ideas
Barneys provides The Window to social selling
Barneys provides The Window to social selling
Barneys
:
Windows
:
Shoppable Video
Design Directions
Minimal Harmony
Minimal Harmony brings together essential design and soft, whimsical elements to create a harmonious aesthetic that remains functional and practica...
Simplicity
:
Responsive
:
Home
Big Ideas
India one to watch as luxury sales keep rising
India one to watch as luxury sales keep rising
India
:
Cars
:
HNW
Big Ideas
China’s lower-tier citizens hungry for luxury
China’s lower-tier citizens hungry for luxury
China
:
Low-Tier
:
Cities
Big Ideas
Social network helps patients find treatment
Social network helps patients find treatment
DocorsElite
:
Treatment
:
Medical
Big Ideas
Waterstones takes a leaf out of Amazon’s e-book
Waterstones takes a leaf out of Amazon’s e-book
Waterstones
:
Kindle
:
Amazon
Viewpoints
Catherine Mayer : The age of agelessness
Time magazine Europe editor Catherine Mayer talks about the age of agelessness.
Amortality
:
Ageless
:
Youth
Big Ideas
Macy’s goes on flea market parade with Bar III
Macy’s goes on flea market parade with Bar III
Macy's
:
Flea Market
:
Bloggers
Big Ideas
Games producers limit teen spending in Japan
Games producers limit teen spending in Japan
Tokyo
:
Gaming
:
Mobile
Big Ideas
Australia woos Chinese with online love drama
Australia woos Chinese with online love drama
Tourism Australia
:
Heartbeat Love
:
Tv
Big Ideas
Pinterest clone pins its hopes on e-commerce
Pinterest clone pins its hopes on e-commerce
Pinterest
:
Buykee
:
Images
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/110515/small-comp-lc-zalando-adidas-sustainability-copy.jpg)
:strip_exif():strip_icc()/filestorage/images/120909/r1-00492-0011.jpg)
:strip_exif():strip_icc()/filestorage/images/120963/pexels-centre-for-ageing-better-17153148.jpg)
:strip_exif():strip_icc()/filestorage/images/121021/230113-s10-202.jpg)
:strip_exif():strip_icc()/filestorage/images/121079/pexels-yan-krukau-7314040.jpg)
:strip_exif():strip_icc()/201205%2F5800%2Fimage%2Fp-change01.png)
:strip_exif():strip_icc()/201205%2F5803%2Fhomepage_image%2FScreen_shot_2012-05-30_at_13.10.15.png)
:strip_exif():strip_icc()/201205%2F5794%2Fhomepage_image%2FScreen_shot_2012-05-28_at_18.43.17.png)
:strip_exif():strip_icc()/201205%2F5796%2Fhomepage_image%2FUntitled-1.jpg)
:strip_exif():strip_icc()/201205%2F5788%2Fhomepage_image%2FUntitled-1.jpg)
:strip_exif():strip_icc()/201205%2F5793%2Fhomepage_image%2FUntitled-1.jpg)
:strip_exif():strip_icc()/201205%2F5779%2Fimage%2FScreen_shot_2012-05-24_at_17.04.17.png)
:strip_exif():strip_icc()/201205%2F5784%2Fhomepage_image%2FScreen_shot_2012-05-25_at_14.24.59.png)
:strip_exif():strip_icc()/201205%2F5775%2Fhomepage_image%2Fkraft.jpg)
:strip_exif():strip_icc()/201205%2F5778%2Fvideo_thumb%2FBarney%27s-videothumb.jpg)
:strip_exif():strip_icc()/201205%2F5773%2Fimage%2Fleaning_bench_by_izabela_b_copy.JPG)
:strip_exif():strip_icc()/201205%2F5768%2Fsection_thumb%2FScreen_shot_2012-05-22_at_17.11.14.png)
:strip_exif():strip_icc()/201205%2F5770%2Fhomepage_image%2FUntitled-1.jpg)
:strip_exif():strip_icc()/201205%2F5761%2Fhomepage_image%2FDoctors_Elite15HOMEPAGE.png)
:strip_exif():strip_icc()/201205%2F5764%2Fhomepage_image%2FKindle_Touch_%28book%29.jpg)
:strip_exif():strip_icc()/201205%2F5765%2Fsection_thumb%2Fcatherine_mayer_portrait.JPG)
:strip_exif():strip_icc()/201205%2F5751%2Fhomepage_image%2FMacy%27sHome.png)
:strip_exif():strip_icc()/201205%2F5758%2Fhomepage_image%2FSTATHOM.png)
:strip_exif():strip_icc()/201205%2F5747%2Fhomepage_image%2FScreen_shot_2012-05-17_at_17.30.09.png)
:strip_exif():strip_icc()/201205%2F5750%2Fimage%2FScreen_shot_2012-05-16_at_11.51.35.png)