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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Big Ideas
S-commerce set to be a retail force by 2021
S-commerce set to be a retail force by 2021
Barclays
:
S-Commerce
:
Social Networks
Big Ideas
Home Depot introduces checkout innovations
Home Depot introduces checkout innovations
Home Depot
:
Payments
:
Tills
Big Ideas
Pebble dashes forward to Internet of Things
Pebble dashes forward to Internet of Things
Supermechanical
:
Pebble
:
Watch
Micro Trends
Digi-tactile
As music becomes increasingly digitised, consumers are beginning to miss the tactile experiences associated with buying it in its physical form.
Music
:
Experience
:
Albums
Micro Trends
Fan Power
More bands and musicians are partially handing over creative control to fans, giving them a greater sense of ownership over the material, and makin...
Music
:
Ambassador
:
Sound
Big Ideas
Diageo gets into the Brazilian spirit
Diageo gets into the Brazilian spirit
Diageo
:
Ypióca
:
Cachaça
Big Ideas
Anti-spoiler software lets consumers enjoy sport in peace
Anti-spoiler software lets consumers enjoy sport in peace
Football
:
Internet
:
Sport
Big Ideas
Fashion brand turns fans into investors
Fashion brand turns fans into investors
Fifth & Pacific
:
Shares
:
Juicy Couture
Design Directions
Flatforms
A new style of product styling is emerging. Luxury brands are taking inspiration from the Digital Surrealist movement and showcasing their pro...
Styling
:
Set Design
:
Surrealism
Big Ideas
EBay’s new m-commerce fashion app
EBay’s new m-commerce fashion app
EBay
:
App
:
Swatch
Big Ideas
Marks & Spencer introduces budget food range
Marks & Spencer introduces budget food range
M&S
:
Tesco
:
Sainsburys
Big Ideas
Global demand for diamonds set to soar
Global demand for diamonds set to soar
Diamonds
:
Gold
:
Curreny
Micro Trends
Video-sharing
A growing number of digital start-ups are creating new apps that provide consumers with easy ways to film, edit and share videos using their smartp...
Apps
:
Video Content
:
Smartphones
Micro Trends
New Football
Changing attitudes in British football are being reflected in the language, tone and content that brands are using to target sport fans. Companies ...
Sport
:
Premier League
:
Journals
Big Ideas
Lyst makes sale alerts available on Pinterest
Lyst makes sale alerts available on Pinterest
Lyst
:
Pinterest
:
Curator Generation
Big Ideas
The cleaner that talks in a local dialect
The cleaner that talks in a local dialect
Cocorobo
:
Vacuum Cleaner
:
Tokyo
Big Ideas
Check in to your wardrobe with TagBrand app
Check in to your wardrobe with TagBrand app
E-commerce
:
Ivan Olenchenko
:
TagBrand
Big Ideas
India’s Spotify service passes 10m users mark
India’s Spotify service passes 10m users mark
Spotifiy
:
Music
:
Streaming
Big Ideas
Hotel construction boom hits India and China
Hotel construction boom hits India and China
TopHotelProjects
:
Hotels
:
India
Big Ideas
Chinese Travel & Hospitalitylers attract brands to Thailand
Chinese Travel & Hospitalitylers attract brands to Thailand
Thailand
:
Bangko
:
Central Embassy
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