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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Big Ideas
Blogger shames school to make a meal of dinner
Blogger shames school to make a meal of dinner
Blogger
:
Food
:
Never Seconds
Big Ideas
Twitter signs up to new web privacy initiative
Twitter signs up to new web privacy initiative
Twitter
:
Security
:
Do Not Track
Big Ideas
PanoPlaza presents new vision of online retail
PanoPlaza presents new vision of online retail
PanoPlaza
:
Virtual
:
Store
Big Ideas
Kraft reduces Branding & Packaging using lifecycle analysis
Kraft reduces Branding & Packaging using lifecycle analysis
Kraft Foods
:
Lifecycle Assessment
:
Carbon Footprint
Big Ideas
Barneys provides The Window to social selling
Barneys provides The Window to social selling
Barneys
:
Windows
:
Shoppable Video
Design Directions
Minimal Harmony
Minimal Harmony brings together essential design and soft, whimsical elements to create a harmonious aesthetic that remains functional and practica...
Simplicity
:
Responsive
:
Home
Big Ideas
India one to watch as luxury sales keep rising
India one to watch as luxury sales keep rising
India
:
Cars
:
HNW
Big Ideas
China’s lower-tier citizens hungry for luxury
China’s lower-tier citizens hungry for luxury
China
:
Low-Tier
:
Cities
Big Ideas
Social network helps patients find treatment
Social network helps patients find treatment
DocorsElite
:
Treatment
:
Medical
Big Ideas
Waterstones takes a leaf out of Amazon’s e-book
Waterstones takes a leaf out of Amazon’s e-book
Waterstones
:
Kindle
:
Amazon
Viewpoints
Catherine Mayer : The age of agelessness
Time magazine Europe editor Catherine Mayer talks about the age of agelessness.
Amortality
:
Ageless
:
Youth
Big Ideas
Macy’s goes on flea market parade with Bar III
Macy’s goes on flea market parade with Bar III
Macy's
:
Flea Market
:
Bloggers
Big Ideas
Games producers limit teen spending in Japan
Games producers limit teen spending in Japan
Tokyo
:
Gaming
:
Mobile
Big Ideas
Australia woos Chinese with online love drama
Australia woos Chinese with online love drama
Tourism Australia
:
Heartbeat Love
:
Tv
Big Ideas
Pinterest clone pins its hopes on e-commerce
Pinterest clone pins its hopes on e-commerce
Pinterest
:
Buykee
:
Images
Big Ideas
Retail Analysis: Rurban relaxation meets high-end retail
Rurban relaxation meets high-end retail
Adam Et Ropé
:
Biotop
:
Tokyo
Big Ideas
Room for improvement on space in British homes
Room for improvement on space in British homes
Storage
:
Space
:
Homeowners
Big Ideas
Check-in culture continues to sweep across US
Check-in culture continues to sweep across US
Smartphone
:
Geo-social
:
Check In Culture
Design Directions
Milan 2012: Part 2
Milan 2012: Part 2
Hauntology
:
Folk
:
Craft
Big Ideas
Women CEOs reach record level in Fortune 500
Women CEOs reach record level in Fortune 500
Women
:
CEOs
:
Fortune 100
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