Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next
Boomers: Ageing to Becoming
Gen X: Ambiguity to Advocacy
Millennials: Pink to Prime
Gen Z: Vision to Contradiction
Food & Wine magazine opens first restaurant

Big Ideas

Food & Wine magazine opens first restaurant

Food & Wine magazine opens first restaurant
Food & Wine : Restaurant : St Regis
Apps give luxury brands a wealth of connections

Big Ideas

Apps give luxury brands a wealth of connections

Apps give luxury brands a wealth of connections
Apps : Connections : Mobile
Noma on course to open London pop-up restaurant

Big Ideas

Noma on course to open London pop-up restaurant

Noma on course to open London pop-up restaurant
Noma : Claridges : Restaurant
Retail Analysis: Daikanyama T-Site caters for shoppers and loungers

Big Ideas

Retail Analysis: Daikanyama T-Site caters for shoppers and loungers

Daikanyama T-Site caters for shoppers and loungers
Daikanyama T-Site : Klein Dytham : Tokyo
New Bikers

Communities

New Bikers

Motorcycles are no longer just for suburban roughnecks. There is a new breed of urban gentlemen kick-starting a different sort of engine. They opt ...
Architecture Australia : Rockers : Gentlemen Motorbike Coalition
China revives old models to boost car industry

Big Ideas

China revives old models to boost car industry

China revives old models to boost car industry
China : Cars : Nostalgia
Wealthy drivers rev up China’s used car sales

Big Ideas

Wealthy drivers rev up China’s used car sales

Wealthy drivers rev up China’s used car sales
China : Second-hand : Cars
Lexus gears up for new customer service push

Big Ideas

Lexus gears up for new customer service push

Lexus gears up for new customer service push
Lexus : Customer Service : Technical
More users take a Fancy to social selling site

Big Ideas

More users take a Fancy to social selling site

More users take a Fancy to social selling site
Fancy : Pinterest : Social Networks
Women lead the way at ArabNet Digital Summit

Big Ideas

Women lead the way at ArabNet Digital Summit

Women lead the way at ArabNet Digital Summit
Middle East : Chartered Institute Of Personnel And Development : E-publishing
Age concern prevalent among wealthy Americans

Big Ideas

Age concern prevalent among wealthy Americans

Age concern prevalent among wealthy Americans
Beauty : Appearance : Hair Colouring
Tumblr could overtake blogs in online searches

Big Ideas

Tumblr could overtake blogs in online searches

Tumblr could overtake blogs in online searches
Tumblr : Search : Google
Millennials want tailoring and tech in new cars

Big Ideas

Millennials want tailoring and tech in new cars

Millennials want tailoring and tech in new cars
Automotive : Europeans : Hands-Free
Livehoods puts check-in locations on the map

Big Ideas

Livehoods puts check-in locations on the map

Livehoods puts check-in locations on the map
Livehoods : Digital : Map
Fest-vertorials

Micro Trends

Fest-vertorials

Magazines and newspapers are launching festivals in a bid to engage their readers, add depth to their brand and reinforce their credentials as thou...
Festivals : Editorial : Magazines
Millennial Hotels

Micro Trends

Millennial Hotels

Young, affluent Millennials are becoming an increasingly dominant group in the travel market: travel spending by Millennials rose by 20% in 2010, a...
Boutique : Social : Entertainment
Price becomes the priority for UK Travel & Hospitalitylers

Big Ideas

Price becomes the priority for UK Travel & Hospitalitylers

Price becomes the priority for UK Travel & Hospitalitylers
Trip Advisor : SkyScanner : Apps
Umbro and Palace Skateboards

Design Directions

Umbro and Palace Skateboards

Brand collaborations are 10 a penny these days. Many are generic or ill-conceived, and branded viral videos have become homogenised, often losing r...
Limited Edition : Buzz : Palace Skateboards
Sephora steps up social commerce involvement

Big Ideas

Sephora steps up social commerce involvement

Sephora steps up social commerce involvement
Sephora : LVMH : S-Commerce
UK retailers tighten their belts as incomes fall

Big Ideas

UK retailers tighten their belts as incomes fall

UK retailers tighten their belts as incomes fall
Fast-fashion : Squeezed Middle : Spending
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