Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen Jones
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Big Ideas
Chinese government champions home-grown brands
Chinese government champions home-grown brands
China
:
TCL
:
3D TV
Big Ideas
Dunkin’ Donuts leads South Koreans by the nose
Dunkin’ Donuts leads South Koreans by the nose
Dunkin' Donuts
:
Cheil Worldwide
:
4D Advertising
Big Ideas
Chinese companies find firm foothold in Africa
Chinese companies find firm foothold in Africa
Emerging Markets
:
Expansionist Brands
:
China
Big Ideas
China’s social media users face crackdown
China’s social media users face crackdown
China
:
Sina Weibo
:
Tencent
Big Ideas
China to become world leader in e-commerce
China to become world leader in e-commerce
China
:
E-commerce
:
Online
Big Ideas
Young tablet readers offer brands rich pickings
Young tablet readers offer brands rich pickings
Advertising
:
Print Media
:
Lucky
Big Ideas
Avon lady returns with a theatrical house call
Avon lady returns with a theatrical house call
Avon
:
Home
:
Cosmetics
Big Ideas
Samsung targets African smartphone market
Samsung targets African smartphone market
Samsung
:
Mobiles
:
Sub-Saharan
Communities
Netstalgics
We’ve been immersed in the internet for so long that we have developed a sense of nostalgia for how it used to look. Early visions of the world wid...
Internet
:
90s
:
Social Networks
Big Ideas
Westfield’s digital approach to fashion retail
Westfield’s digital approach to fashion retail
Westfield
:
Shopping Centre
:
Exhibition
Big Ideas
Starbucks branch banks on testing local ideas
Starbucks branch banks on testing local ideas
Starbucks
:
Café
:
Laboratory
Design Directions
Digital Surrealism
A new style of design is emerging that takes its inspiration from the early days of the internet, as first explored in LS:N Global’s macrotrend, Ne...
Internet Art
:
Netstalgic
:
Web Art
Big Ideas
Sephora enters healthy Indian beauty market
Sephora enters healthy Indian beauty market
Sephora
:
India
:
Growth
Big Ideas
CityMaps plugs into social media landscape
CityMaps plugs into social media landscape
City Maps
:
Groupon
:
Living Social
Big Ideas
Food is free but time is money at Russian café
Food is free but time is money at Russian café
Internet
:
Convenience
:
Café
Big Ideas
Coca-Cola’s cup runneth over with happiness
Coca-Cola’s cup runneth over with happiness
Coca-Cola
:
Happiness Refill
:
Brazil
Big Ideas
The Hunger Games’ Second Life style builds buzz
The Hunger Games’ Second Life style builds buzz
The Hunger Games
:
Capitol Couture
:
Storytelling
Big Ideas
App gives women a chance to let their hair down
App gives women a chance to let their hair down
The House Of Mikko
:
Beauty
:
Personalisation
Big Ideas
Department store trials customer service app
Department store trials customer service app
Neiman Marcus
:
App
:
Customer Service
Big Ideas
Netstalgic second wave brings gamers together
Netstalgic second wave brings gamers together
Video Games
:
Second Wave
:
Arcade
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN