Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next
Gen X: Ambiguity to Advocacy
Millennials: Pink to Prime
Gen Z: Vision to Contradiction
Alphas: Sandbox to Roblox
Chinese government champions home-grown brands

Big Ideas

Chinese government champions home-grown brands

Chinese government champions home-grown brands
China : TCL : 3D TV
Dunkin’ Donuts leads South Koreans by the nose

Big Ideas

Dunkin’ Donuts leads South Koreans by the nose

Dunkin’ Donuts leads South Koreans by the nose
Dunkin' Donuts : Cheil Worldwide : 4D Advertising
Chinese companies find firm foothold in Africa

Big Ideas

Chinese companies find firm foothold in Africa

Chinese companies find firm foothold in Africa
Emerging Markets : Expansionist Brands : China
China’s social media users face crackdown

Big Ideas

China’s social media users face crackdown

China’s social media users face crackdown
China : Sina Weibo : Tencent
China to become world leader in e-commerce

Big Ideas

China to become world leader in e-commerce

China to become world leader in e-commerce
China : E-commerce : Online
Young tablet readers offer brands rich pickings

Big Ideas

Young tablet readers offer brands rich pickings

Young tablet readers offer brands rich pickings
Advertising : Print Media : Lucky
Avon lady returns with a theatrical house call

Big Ideas

Avon lady returns with a theatrical house call

Avon lady returns with a theatrical house call
Avon : Home : Cosmetics
Samsung targets African smartphone market

Big Ideas

Samsung targets African smartphone market

Samsung targets African smartphone market
Samsung : Mobiles : Sub-Saharan
Netstalgics

Communities

Netstalgics

We’ve been immersed in the internet for so long that we have developed a sense of nostalgia for how it used to look. Early visions of the world wid...
Internet : 90s : Social Networks
Westfield’s digital approach to fashion retail

Big Ideas

Westfield’s digital approach to fashion retail

Westfield’s digital approach to fashion retail
Westfield : Shopping Centre : Exhibition
Starbucks branch banks on testing local ideas

Big Ideas

Starbucks branch banks on testing local ideas

Starbucks branch banks on testing local ideas
Starbucks : Café : Laboratory
Digital Surrealism

Design Directions

Digital Surrealism

A new style of design is emerging that takes its inspiration from the early days of the internet, as first explored in LS:N Global’s macrotrend, Ne...
Internet Art : Netstalgic : Web Art
Sephora enters healthy Indian beauty market

Big Ideas

Sephora enters healthy Indian beauty market

Sephora enters healthy Indian beauty market
Sephora : India : Growth
CityMaps plugs into social media landscape

Big Ideas

CityMaps plugs into social media landscape

CityMaps plugs into social media landscape
City Maps : Groupon : Living Social
Food is free but time is money at Russian café

Big Ideas

Food is free but time is money at Russian café

Food is free but time is money at Russian café
Internet : Convenience : Café
Coca-Cola’s cup runneth over with happiness

Big Ideas

Coca-Cola’s cup runneth over with happiness

Coca-Cola’s cup runneth over with happiness
Coca-Cola : Happiness Refill : Brazil
The Hunger Games’ Second Life style builds buzz

Big Ideas

The Hunger Games’ Second Life style builds buzz

The Hunger Games’ Second Life style builds buzz
The Hunger Games : Capitol Couture : Storytelling
App gives women a chance to let their hair down

Big Ideas

App gives women a chance to let their hair down

App gives women a chance to let their hair down
The House Of Mikko : Beauty : Personalisation
Department store trials customer service app

Big Ideas

Department store trials customer service app

Department store trials customer service app
Neiman Marcus : App : Customer Service
Netstalgic second wave brings gamers together

Big Ideas

Netstalgic second wave brings gamers together

Netstalgic second wave brings gamers together
Video Games : Second Wave : Arcade
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