Five luxury brands exploring longevity marketing

Big Ideas

Five luxury brands exploring longevity marketing

Global luxury brands are exploring slower, lifestyle-led forms of marketing to stand out from the transient and homogenised nature of social media.
Luxury : Media : Marketing
Brynn Wallner on future-proofing luxury marketing

Viewpoints

Brynn Wallner on future-proofing luxury marketing

The founder of Dimepiece, a platform educating women about luxury watches, says brands are failing to promote luxury as an investment.
Luxury : Youth : Branding
Will NFT luxury assets transform consumer values?

Viewpoints

Will NFT luxury assets transform consumer values?

Artist Sebastian ErraZuriz and his studio have created Digital Diamonds, the world’s first crypto gems. But are luxurians ready for a future of int...
Luxury : Technology : NFTs
Healing Luxury

Micro Trends

Healing Luxury

From fashion to jewellery, Chinese designers are drawing on national pride and traditional approaches to wellbeing to recast luxury’s value proposi...
Luxury : China : Health And Wellness
Five minds changing luxury fashion perspectives

Big Ideas

Five minds changing luxury fashion perspectives

Around the world, a series of individuals are driving new directions for luxury, from the championing of African artisans to transhuman influencers.
Luxury : Retail : Technology
How luxury car brands can navigate an electric future

Viewpoints

How luxury car brands can navigate an electric future

The car has always been a mark of independence, freedom and status but as innovation and attitudes to mobility evolve, what future purpose will car...
Mobility : Luxury : Technology
How football can kick luxury brands into shape

Viewpoints

How football can kick luxury brands into shape

False 9 is on a mission to elevate and promote the modern football player and club – with a close eye on luxury brands.
Luxury : Sport : Advertising
Augmenting Automotive Retail

Markets

Augmenting Automotive Retail

In the pandemic age, luxury car retail is driving in a new direction, turning to virtual experiences and anti-sales showrooms to win customers' spend.
Luxury : Retail : Automotive
Transforming pollution into greener diamonds

Viewpoints

Transforming pollution into greener diamonds

Future luxury goods could lie in unexpected places, says Aether Diamonds, a company turning pollution into glittering stones.
Luxury : Sustainability : Manufacturing
The brands rethinking premium drinks packaging

Big Ideas

The brands rethinking premium drinks packaging

Sustainable packaging for alcohol is becoming more sophisticated as premium brands push sustainability through innovative, eco-friendly bottles and...
Drinks : Packaging : Sustainability
Fragrance Futures Market

Markets

Fragrance Futures Market

Convenience-led homebody lifestyles are forging new paths for fragrance brands, as formulations become beneficial and marketing moves into new dime...
Fragrance : Luxury : Beauty
Ephemeral Hotels

Micro Trends

Ephemeral Hotels

With experience-collecting guests concerned about their travel footprint, hoteliers are now helping to alleviate their worries by creating transien...
Hospitality : Travel : Luxury
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