Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Micro Trends

Eau de Climate Change

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle

Micro Trends

Curated Clutter

Culture is experiencing a move from clean to cluttered, but this consumer shift is not just about aesthetics.

Micro Trends

Emotional Support Sips

Alongside health benefits like improved cognition, better digestion and increased energy, a new host of functional drinks focus on supporting emoti...

Food & Drink : Society : Health & Wellness

Micro Trends

Reading Raves

Communal reading events are attracting young consumers for their unique blend of socialising and serenity.

Reading : Books : Gen Z Loneliness

Micro Trends

The Rise of the C-Store

Brands are re-appraising the convenience store sector, viewing this once low-key retail channel as a valuable, authentic backdrop for launches, bra...

Retail : Food & Drink : Fashion

Micro Trends

AI Edu-play-tion

Meet the innovators using generative artificial intelligence to re-imagine screen-free educational play time for children.

AI : Gen Alpha : Education

Micro Trends

Better Bikercore

If happiness is a long bike ride with a good destination, these fashion innovators are cycling straight towards sustainability, style and inclusivity.

Fashion : Sports & Leisure : Sustainability

Micro Trends

In (Birth) Control

The birth control landscape in the US will change when male-based methods hit the market, bringing with them a potentially profound social impact.

Health : Wellness : Contraception

Micro Trends

Future Forecast 2024: Food & Drink

The food and beverage industry has witnessed significant developments in the past year, marked by notable influences such as the rising cost of liv...

Food & Drink

Micro Trends

Future Forecast 2024: Luxury

The luxury sector has shown remarkable resilience amid economic challenges, and maintained its social and economic prestige, demonstrating impressi...

Luxury : Economy : Legacy

Micro Trends

Future Forecast 2024: Travel & Hospitality

2023 was a remarkable year for travel. The post-pandemic ‘revenge travel’ phenomenon shot to new heights as global travellers spent unprecedented a...

Travel : Hospitality : Luxury

Micro Trends

Future Forecast 2024: Pop Culture & Media

A saturated media environment has left consumers tired of old news formats. Instead, they want new forms of stimulation and entertainment that can ...

Media : Pop Culture : Entertainment

Micro Trends

Future Forecast 2024: Retail

Retail is settling into a post-Covid landscape in which consumers frequently welcome brands into their homes, exploring products, consuming content...

Retail : Luxury : Fashion

Micro Trends

Future Forecast 2024: Health & Wellness

The sector will benefit from accelerating innovations in sleep enhancement, nutrition and wellbeing in the hope of achieving longer and healthier l...

Health : Wellness : Future Forecast

Micro Trends

Future Forecast 2024: Fashion

Consumer demand for a sustainable fashion industry is peaking, pushing companies to find innovations in technology, garment care and more.

Fashion : Future Forecast : Reports

Micro Trends

Future Forecast 2024: Design

From elastic agencies responding to changing B2B requirements to designers creating adaptable furniture suited to our post-pandemic lifestyles, des...

Design : Architecture : Branding

Micro Trends

Future Forecast 2024: Beauty

Trends in the beauty sector are being turbocharged by TikTok, creating a large pool of consumers for whom the line between their real and filtered ...

Beauty : Future Forecast : Reports

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