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Remixing the Country Club

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to...
Luxury : Fashion : Retail
Luxury’s New Clubhouse Model

Micro Trends

Luxury’s New Clubhouse Model

Luxury brands are shifting towards exclusive, product-free spaces that prioritise immersive experiences in a bid to captivate their most valued cli...
Luxury : Fashion : Retail
Deep Sea Wellness

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.
Beauty : Wellness : Innovation Hub
Matrescence

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a...
Health : Wellness : Parenting
Content Commerce

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seaml...
Retail : Pop-culture & Media : Technology
Pre-teen Protein

Micro Trends

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appear...
Food & Drink : Youth : Protein
Scent Retail Futures

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent disco...
Perfume : Fragrance : Retail
Glow-up Getaways

Micro Trends

Glow-up Getaways

A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longev...
Travel : Wellness : Luxury
Ancestral Eco Pantry

Micro Trends

Ancestral Eco Pantry

Bridging the gap between traditional preservation practices and modern convenience, these design innovators hint at a future with more ancestral an...
Future Of Food Storage : Sustainability : Eco-design
Spirited Synthesis

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generati...
Alcohol : Flavours : Food And Drink Futures
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