On/Off Retail

US online retailer Gilt Groupe recently teamed up with GQ magazine to open a pop-up version of its men’s store Park & Bond in New York. For its Christmas 2011 shopping campaign, eBay opened a London pop-up store, inviting customers to shop for 200 best-sellers from its high-street retail brands including House of Fraser and The Entertainer. The till-free store featured QR codes next to products that shoppers scanned with their mobile phones to pay for purchases. The same products were then shipped to customers’ homes.

By Alison Farrington née Bishop and Yolanda O'Leary