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Micro Trends
Specific shifts in consumer behaviour that are changing the business environment in the short term.
Micro Trends
Pre-teen Protein
The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance
Micro Trends
Matrescence
The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage
Micro Trends
Scent Retail Futures
Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery
Micro Trends
Spirited Synthesis
Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers
Micro Trends
Eau de Climate Change
As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle
Micro Trends
Coterie Consumerism
As e-commerce booms, Generation Z fashion brands are turning our digital habits into physical activations to make the shopping experience social ag...
Fashion
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Retail
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Youth
Micro Trends
Wanderlust Beauty
With consumers itching for escape, the sectors of beauty and travel are intersecting in new ways, tapping into our sunny holiday fantasies.
Travel
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Beauty
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Marketing
Micro Trends
Barter Brands
Inter-Covid, bartering is gathering pace, giving retail brands a chance to explore systems where customers trade items for access to their goods or...
Retail
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Society
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Payments
Micro Trends
Anti-aspirational Beauty
For years, people have been sold an idealised version of beauty. But as attitudes to appearance become more inclusive and carefree, brand language ...
Beauty
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Marketing
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Branding
Micro Trends
New Sportswomen Media
With mainstream sports platforms largely unrepresentative, there is growing demand for online networks and reportage focused on women athletes.
Health And Wellness
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Sports
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Women's Health
Micro Trends
Criteria Retail
From groceries to homeware, retail brands are communicating their social and eco-values to customers by setting strict criteria for products they s...
Retail
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Society
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Sustainability
Micro Trends
Fashion Meta-networks
Breaking away from oversaturated social media platforms, fashion communities are finding connection and inspiration in alternative online spaces.
Fashion
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Technology
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Metaverse
Micro Trends
Anti-ostentation Attitudes
From influencer conduct to social media platforms, more considerate luxury marketing is emerging online in which brands are exploring new role models.
Luxury
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Marketing
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Society
Micro Trends
Out-of-work Networks
As young people face the brunt of an unemployment epidemic, the solo activity of job-hunting is being transformed into a community-driven pursuit.
Youth
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Workplace
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Technology
Micro Trends
Elastic Architecture
Environmental crises have led architects to design adaptive buildings that can morph in line with the needs of our communities and planet.
Architecture
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Travel
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Sustainability
Micro Trends
Affirmative Banking
As the pandemic spotlights conversations about financial equality, new fintech disruptors created by and for intersectional communities are emerging.
FinTech
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Technology
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Finance
Micro Trends
Cyclical Fitness
Fitness brands are empowering women to harness their hormonal cycles as a way of optimising exercise routines and enhancing overall wellbeing.
Health And Fitness
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Women's Health
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Health And Wellness
Micro Trends
Modern Mezcal
As interest in tequila and agave-based spirits booms, small-batch mezcal is being thrust into the mainstream and rebranded for a new global audience.
Branding
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Drinks
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Packaging
Micro Trends
Offset Sellers
Amid accelerating e-commerce, new services are helping retailers to make carbon offsetting a more accessible and convenient part of the purchasing ...
Retail
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Sustainability
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Carbon Offsets
Micro Trends
Certified Skincare
Beauty brands are turning to a series of labelling innovations to communicate radical transparency about ingredients, sustainability and clinical e...
Beauty
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Packaging
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Technology
Micro Trends
Interactive Eco-labels
To inspire greener behaviour among customers, fashion brands are elevating their product labels to promote transparency and product longevity.
Fashion
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Sustainability
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Retail
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