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Micro Trends
Specific shifts in consumer behaviour that are changing the business environment in the short term.
Micro Trends
Content Commerce
Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever
Micro Trends
Matrescence
The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage
Micro Trends
Scent Retail Futures
Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery
Micro Trends
Spirited Synthesis
Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers
Micro Trends
Eau de Climate Change
As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle
Micro Trends
Agile Artisans
Revealing a more resilient business model, ethical fashion and homeware brands are supporting their artisan suppliers during the coronavirus pandemic.
Fashion
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Homeware
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Retail
Micro Trends
Low-impact Interfaces
To cut the carbon emissions of our online consumption, designers are exploring how to simplify UX and UI design to be greener and more energy-effic...
Technology
:
Sustainability
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Design
Micro Trends
Moral Commerce
In the wake of Black Lives Matter, consumers are seeking brand allies and making shopping decisions informed by their socio-political values.
Retail
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Finance
:
Sustainability
Micro Trends
Inter-Covid Fashion
In the inter-Covid period, fashion choices are becoming informed by health and safety concerns, resulting in hygiene-first threads and socially dis...
Fashion
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Covid-19
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Health
Micro Trends
Augmented Restaurants
Augmented reality is creating unconventional, interactive dining experiences that bridge the gap between physical and digital environments.
Food & Drink
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Social Media
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Technology
Micro Trends
Music-powerment
Post-lockdown, Generation Z are seeking more democratised music communities, blurring the worlds of education and creation.
Music
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Entertainment
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Youth
Micro Trends
Mundane Gaming
Countering our hyper-emotional online existence, gaming platforms are turning mundane daily activities into a form of escapism.
Gaming
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Technology
:
Health & Wellness
Micro Trends
Isolated Intimacy
As the world experiences a crisis of closeness, new services are positioning isolation as an opportunity to reassess the meaning of intimacy.
Health
:
Wellness
:
Technology
Micro Trends
Studio Stores
Faced with declining footfall and fallout from coronavirus, retailers are reclaiming their stores as multimedia hubs for content creation.
Retail
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Media
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E-commerce
Micro Trends
Activism Gaming
A new generation are viewing the gaming world as a utopian medium to explore and express their social, ethical and political values.
Youth
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Media
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Entertainment
Micro Trends
Anti-social Sanctuaries
Reclaiming their liberation, affluent consumers are paying a premium for travel and dining services that promise total seclusion.
Luxury
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Hospitality
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Travel
Micro Trends
Decentralised Care
With the world facing a crisis of health, new micro-societies are emerging that infuse local communities with solidarity, trust and care.
Health
:
Covid-19
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Wellness
Micro Trends
Flagship Fulfilment
As consumers continue to value speed, retail brands are doubling down on the ways supply chains, logistics and fulfilment can enhance their identit...
Retail
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Technology
:
Logistics
Micro Trends
Edu-play-tion
With parents of Generation Alpha now home educators, brands are elevating playtime with tools that combine digital and analogue learning.
Youth
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Technology
:
Gen Alpha
Micro Trends
Virtual Happy Hours
Amid Covid-19 and self-isolation, digital tools combined with delivery services are reframing drinking at home as a positive, social activ...
Drink
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Society
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Retail
Micro Trends
Sacrificial Advertising
With a quarter of the world’s population in lockdown, brands are sacrificing typical marketing messages for campaigns that promote isolation over p...
Advertising
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Society
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Covid-19
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