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Micro Trends
Specific shifts in consumer behaviour that are changing the business environment in the short term.
Micro Trends
Pre-teen Protein
The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance
Micro Trends
Matrescence
The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage
Micro Trends
Scent Retail Futures
Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery
Micro Trends
Spirited Synthesis
Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers
Micro Trends
Eau de Climate Change
As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle
Micro Trends
Skincare Networks
New online platforms are cutting through hyperbolic content with peer and expert advice designed to improve personal routines and product development.
Beauty
:
Skincare
:
Peer To Peer
Micro Trends
Flexitarian Meats
Food products that mix meat with a healthy dose of vegetables are becoming a gateway for consumers curious about flexitarianism and plant-based eat...
Food
:
Meat
:
Health
Micro Trends
Grown-up Sodas
Consumers’ increasingly global palates are driving demand for complex flavoured soft drinks that have the double benefit of being alcohol-free.
Drinks
:
Soft Drinks
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Non-alcoholic
Micro Trends
Privacy Hardware
As digital privacy and data breaches become pertinent issues, physical tools and devices are being designed to shield citizens’ identities.
Technology
:
Advertising
:
Surveillance
Micro Trends
Tourism Decelerated
With travellers exhausted by overcrowding, homogenised sights and a sea of smartphones, a counter-movement of slow tourism is gathering pace.
Travel
:
Tourism
:
Hospitality
Micro Trends
Air-purifying Algae
This humble green plant’s carbon-sequestering properties are being championed as an eco-friendly solution to urban air pollution.
Wellness
:
Smog Life
:
Pollution
Micro Trends
Discovery Dining
Restaurateurs are raising the bar with slowed-down, elevated experiences that combine global flavours, mood-led interiors and entertainment.
Food
:
Leisure
:
Restaurants
Micro Trends
Anti-aspiration Advertising
Luxury brands are using prosaic moments and everyday people in their communications to appeal to a new generation of unostentatious consumers.
Luxury
:
Advertising
:
Campaign
Micro Trends
Recreation Skincare
As interest in the great outdoors surges, beauty brands are recognising the need to upgrade the look and ingredients of their personal care products.
Health & Wellness
:
Beauty
:
Skincare
Micro Trends
Bold Baby Food
To foster a new generation of adventurous eaters, brands are offering flavourful new baby foods with herbs, roots and spices from the global pantry.
Food
:
Youth
:
Health
Micro Trends
Civic Ads
As society struggles with climate change, rising homelessness and unsafe infrastructure, brands are turning to advertising as a force for good.
Media
:
Advertising
:
Global
Micro Trends
Eco Clubs
Eco-anxious clubbers are inspiring venue owners and festivals to consider cleaner, more sustainable practices to protect the environment.
Travel
:
Sustainability
:
Leisure
Micro Trends
Secondary Waste Retail
New retail systems are professionalising the waste sector, transforming it into a consumer-facing currency and future new economy.
Retail
:
Fashion
:
Sustainability
Micro Trends
Post-modern Museums
Pop-up museums are transforming from novel experiences into platforms for people and brands to engage with discussions about the future.
Entertainment
:
Leisure
:
Culture
Micro Trends
Music as Medicine
Music is emerging as the next frontier for wellness, with musicians, record labels and start-ups harnessing sound’s impact on health, wellbeing and...
Music
:
Wellness
:
Media
Micro Trends
Eco-tel Evolution
Government policies are driving a new wave of environmental initiatives at high-end hotels, working to offset their impact while educating and insp...
Hotels
:
Travel
:
Sustainability
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