Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Micro Trends

Eau de Climate Change

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle

Micro Trends

Multisensory Beauty

From embracing new technology to encouraging ritualised applications, brands are offering new sensory touchpoints for the beauty consumer.

Beauty : Technology : Haircare

Micro Trends

Liberal Leisure Havens

As political divides widen and people increasingly vote with their wallets, a new wave of liberal hoteliers are offering hospitality ventures with ...

Hospitality : Travel : Politics

Micro Trends

AI Advisors

Tired of nutritional tracking apps that collate data but fail to provide valuable, bespoke insight, consumers are turning to food advisors driven b...

Wellness : Digital : Technology

Micro Trends

Modern Male Medicare

New pharmaceutical brands are launching online platforms that help to destigmatise men’s health problems.

Health : Wellness : New Masculinity

Micro Trends

Grocery AI-sles

With 44% of jobs in the UK retail sector expected to be at risk of automation by the early 2030s, according to PwC, grocery brands are increasingly...

Retail : Digital : Technology

Micro Trends

Augmented Retail

As augmented and virtual reality continues to grow towards an expected market value of £80.3bn ($108bn, €91.3bn) by 2021, brands are using the tec...

Retail : Digital : Fashion

Micro Trends

Crypto-affluence

The rise of cryptocurrencies is making luxury more accessible by creating new models of purchasing and investing in high-value items.

Luxury : Finance : Blockchain

Micro Trends

Luxury Cars On Demand

High-end car manufacturers are adopting subscription-based services in order to offer levels of convenience that stretch beyond traditional forms o...

Automotive : Luxury : Digital

Micro Trends

Brandlords

As our relationships with brands become increasingly intimate, future-facing businesses will expand their luxury services by offering branded homes...

Luxury : Hospitality : Architecture

Micro Trends

Digital Fabric

As new technologies help to facilitate fashion-buying in digital spaces, brands are exploring how they can translate the tactility of materials int...

Fashion : Retail : Digital

Micro Trends

Space-age Materials

Although the idea of space travel has long influenced fashion, a new wave of designers is looking beyond our planet as a way of solving problems cl...

Fashion : Retail : Technology

Micro Trends

Avatar Influence

From their role as brand ambassadors to their impact on consumers’ interactions in fashion, digital avatars are opening up new opportunities for ...

Fashion : Digital : Retail

Micro Trends

Activism Dining

Food is now being used not only as a way to understand other cultures, but as a form of resistance against a backdrop of political unrest.

Food : Drinks : Activism

Micro Trends

The Make-up Movement

In response to online make-up shaming, beauty brands are challenging industry misconceptions and redefining what it means to wear make-up.

Beauty : Youth : Makeup

Micro Trends

Rethinking Bodycare

Inspired by innovations in facial skincare, brands offering bodycare products are developing more efficacious formulas and highlighting the benefit...

Beauty : Branding : Packaging

Micro Trends

Sleep Easy Travel

There is a new focus on sleep in the travel market as consumers look to avoid stress, fatigue and jet lag.

Travel : Hospitality : Luxury

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