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Micro Trends
Specific shifts in consumer behaviour that are changing the business environment in the short term.
Micro Trends
Content Commerce
Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever
Micro Trends
Matrescence
The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage
Micro Trends
Scent Retail Futures
Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery
Micro Trends
Spirited Synthesis
Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers
Micro Trends
Eau de Climate Change
As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle
Micro Trends
Mass Movement
In-person gatherings are increasing at an unprecedented scale, serving a visceral need for vitality and human connection among young adults.
Wellness
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Fitness
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Collectivism
Micro Trends
Subversive Sustainability Ads
Consumers are inundated with misleading sustainability claims. Opting out of binary messages of climate doom and hope, brands are using rebellious ...
Sustainability
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Advertising
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Design
Micro Trends
AI-powered Groceries
From cost savings and circular economies to consumer behaviour forecasting, food innovators are turning to artificial intelligence to level up groc...
Retail
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Food & Drink
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Technology
Micro Trends
Generative AI Magazines
Channelling the creative power of artificial intelligence, innovators are producing entire print lifestyle magazines based solely on prompt expertise.
AI
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Technology
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AI Creativity
Micro Trends
Regenerative Luxury Jewels
Thanks to advances in materials and manufacturing, the jewellery industry is entering a new era of sustainability.
Luxury
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Sustainability
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Fashion
Micro Trends
Quiet Mode
In a world full of noise, innovative features from tech and social media companies are helping consumers who crave a new kind of quiet.
Youth
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Technology
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Society
Micro Trends
Spiritual Cosplay
Gen Z’s appetite for mysticism has infused the fashion world, drawing on pseudo-spirituality and the cohort’s desire for escapism.
Youth
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Fashion
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Society
Micro Trends
Video Dating Futures
As users demand more authenticity when seeking romantic connections, dating apps are pivoting towards video-first formats.
Youth
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Media & Entertainment
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Technology
Micro Trends
Elastic Agencies
Responding to the demands of Post-purpose Brands while facing rising inflation, creative agencies must embrace flexibility to keep clients and tale...
Design
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Advertising & Branding
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Technology
Micro Trends
Latam Afrocentric Itineraries
A new wave of Afro-Latino travel innovators are focusing on Black narratives in the South American tourism market.
Travel
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Hospitality
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Tourism
Micro Trends
Peripatetic Dining
Turning motion into the new palate cleanser, a wave of innovative chefs are moving guests between courses.
Restaurant
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Restaurant Concept
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Restaurant Trends
Micro Trends
Digital Display Futures
Online visual merchandising faces structural challenges as customers simultaneously seek aspirational relatability, quality and entertainment.
Visual Merchandising
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Retail
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E-commerce
Micro Trends
Danse Macabre
Taking dark humour to the next level, Gen Z are using death as a day-to-day source of cringe comedy – but also relatability.
Youth
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Media & Entertainment
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Society
Micro Trends
Not Your Parents’ Car
Targeting the so-called car-averse Gen Z, the automotive sector is using innovative design and technology to forge new connections with young people.
Mobility
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Youth
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Sustainability
Micro Trends
She is Mother
Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok.
Society
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Media & Entertainment
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Youth
Micro Trends
Lunar Landers
With multiple countries now aiming for the moon, automotive companies are throwing their hat in the ring to develop new lunar transport technologies.
Mobility
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Technology
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Design
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