Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Eau de Climate Change

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle

Micro Trends

Airborne Stays

A new category of travel experiences is taking off and catering for a growing appetite for air-scapism – airborne cruises where the flight and dest...

Micro Trends

The Awe Economy

Brands are harnessing the science behind awe to create experiences that invoke wonder and awaken self-transcendence.

Travel & Hospitality : Design : Architecture

Micro Trends

Tinned Tipples

Climate change, resource scarcity and the cost of living crisis are driving the fine wine industry to accelerate its transition to tins.

Drink : Society : Packaging

Micro Trends

Activist OOH Advertising

As the climate crisis becomes an increasing concern, brands are turning their physical billboards into instruments of activism.

Drink : Advertising & Branding : Sustainability

Micro Trends

Doom Dressing

Driven by a gathering mood of pessimism, a new dark, dystopian and eerie aesthetic is emerging, infused with satire and subversion.

Identity : Fashion : Climate Change

Micro Trends

Tech-powered Perimenopause

The femtech industry is expanding to cater for later women’s life stages, creating AI-driven solutions that will empower individuals with greater c...

Technology : Health & Wellness : Society

Micro Trends

Nature Stakeholders

As companies face growing criticism for climate inaction, some organisations are paving the way forward by electing nature as a legal stakeholder.

Sustainability : Nature : Faith In Nature

Micro Trends

Digital Conservation

Conservationists are using technology as a form of safeguarding through the process of digitising historical and geological specimens and artefacts.

Design : Sustainability : Technology

Micro Trends

Automotive Accommodation

With global car sales in decline, premium automotive brands are entering the property market, using car-branded condos to diversify their product o...

Mobility : Travel & Hospitality : Luxury

Micro Trends

AI-vertisements

AI is pushing the boundaries of brand and consumer interactions, creating experimental and sensorial campaigns that exceed consumers’ new expectati...

Design : Marketing : Advertising

Micro Trends

Prestige Pets

As dog ownership booms and birth rates decline, fashion brands are getting involved in the lucrative luxury pet economy.

Luxury : Fashion : Society

Micro Trends

Fine Dining Redefined

A number of new restaurants are transforming fine dining, helping it to shed connotations of exclusivity through community-orientated initiatives.

Food : Drink : Luxury

Micro Trends

Chameleon Cosmetics

As our digital identities shape-shift, so too will our beauty regimes, as innovators invent cutting-edge formulas that react to temperature, light ...

Beauty : Identity : Make-up

Micro Trends

Metaverse Architecture

Eminent architects are laying foundations in the metaverse, using the creativity offered by Web3 to create daring digital dwellings and augment eng...

Architecture : Design : Technology

Micro Trends

Open-door HQs

Retailers are opening their HQs to the public, turning them into destinations for storytelling, transparency and deeper customer connections.

Retail : Transparency : Hospitality

Micro Trends

Sports Rebranded

Sporting bodies and brands are cementing appeal among Gen Z with rebranding campaigns that celebrate inclusivity and the joy of participation.

Youth : Sports & Leisure : Branding

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