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Micro Trends
Specific shifts in consumer behaviour that are changing the business environment in the short term.
Micro Trends
Content Commerce
Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever
Micro Trends
Matrescence
The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage
Micro Trends
Scent Retail Futures
Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery
Micro Trends
Spirited Synthesis
Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers
Micro Trends
Eau de Climate Change
As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle
Micro Trends
Care Collectives
With collectivism on the rise, new spaces informed by traditional ideals of kinship are turning care into the next pillar of wellbeing.
Society
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Health & Wellness
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Beauty
Micro Trends
Psychophysical Identities
A new wave of designers are exploring how familiar physical feelings can be translated into visual sensations and mood-lifting branding.
Design
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Culture
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Branding
Micro Trends
Digitised Favelas
A symbol of economic inequality in Brazil, the favelas are becoming the focus of technology projects that aim to minimise stigma and boost opportun...
Technology
:
Brazil
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Favelas
Micro Trends
Betterverse Bites
Restaurants and chefs are leaning into Betterverse values, using virtual realms as positive places to provide access to and education about food.
Food And Drink
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Metaverse
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Betterverse
Micro Trends
Pet Hospitality
After the pandemic pet boom, new owners are ready to travel again and looking for animal-friendly spaces to ease their pet-ernal anxiety.
Pets
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Hospitality
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Retail
Micro Trends
Budget Bots
With consumers financially challenged due to global inflation they are turning to financial apps and services that automatically streamline their s...
Finance
:
Technology
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Retail
Micro Trends
Neo-wealth Wears
Luxury brands are setting their sights on the crypto elite, designing accessories that allow people to flaunt their riches in the offline world.
Luxury
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Cryptocurrency
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Web3
Micro Trends
Synaesthesia Scents
Olfactory-meets-auditory experiences are providing people with physical and psychological grounding as an antidote to hyper-connectivity.
Beauty
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Fragrance
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Wellness
Micro Trends
Auto Entertainment
The car sector is drawing from virtual platforms, extended reality and even cryptocurrencies to create immersive and entertaining in-vehicle experi...
Mobility
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Entertainment
:
Technology
Micro Trends
Retail Therapy
Stores and retail experiences are leaning into mental healthcare in order to de-stigmatise, elevate and boost the accessibility of conversations an...
Retail
:
Health & Wellness
:
Society
Micro Trends
Re-engineering Indulgence
Treat foods are being redeveloped – and redefined – by biotech brands who are using science to create better foods without foregoing flavour and pl...
Food
:
Drink
:
Technology
Micro Trends
Social Learning Networks
The edtech industry in Latin America is evolving away from academic structures to align with modern students’ preferred UX interfaces: their social...
Youth
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Education
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Technology
Micro Trends
NFT-ainment
The emergence of animated NFT characters is generating profit for owners through entertainment productions that bring their investments to life.
Technology
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Media & Entertainment
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Finance
Micro Trends
Biomimicry Hotels
Giving back to the land they have historically taken from, these regenerative hotels are being built by their natural environments – rather than vi...
Sustainability
:
Travel & Hospitality
:
Luxury
Micro Trends
Next-door Commerce
Having re-engaged with their local communities, neighbours are inspiring new retail models based on hyper-local trading and sharing of goods.
Retail
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Placemaking
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Local
Micro Trends
Streetwear Brokerages
A series of new platforms are transforming fashion’s resale market into a bona fide investment arena, cementing garments as tradeable assets.
Fashion
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Finance
:
Streetwear
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