Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen Jones
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Micro Trends
Specific shifts in consumer behaviour that are changing the business environment in the short term.
Micro Trends
Pre-teen Protein
The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance
Micro Trends
Content Commerce
Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever
Micro Trends
Matrescence
The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage
Micro Trends
Spirited Synthesis
Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers
Micro Trends
Eau de Climate Change
As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle
Micro Trends
Crypto Dining Clubs
Web3 communities are using technologies such as blockchain and DAOs to encourage people to break bread together – both online and offline.
Food
:
Drink
:
Technology
Micro Trends
Squad Subscriptions
From gyms to streaming services, fractionalised subscriptions are allowing people to earn income by converting memberships into tradeable assets.
FinTech
:
Media & Entertainment
:
Society
Micro Trends
Carbon Wears
Emission-to-textile innovators are helping fashion brands to create new products while reducing the environmental impact of both the sector and its...
Fashion
:
Sustainability
:
Carbon
Micro Trends
Haptic Metaverse
Haptic wearables and devices are bringing tactile stimulation to virtual environments, enabling consumers to literally feel the metaverse.
Metaverse
:
Media & Entertainment
:
Technology
Micro Trends
Salon Confidantes
Salon spaces and staff training are evolving the meaning of ‘beauty therapy’ as trust, client safety and their wellbeing become integral to salon s...
Beauty
:
Wellness
:
Community
Micro Trends
Game-Fi Rising
Brands are using game-based finance to create new retail opportunities, rewarding game play loops and building a greater sense of in-game status.
Gaming
:
Finance
:
Technology
Micro Trends
Crypto-and-Mortar
With more consumers investing in virtual assets, bricks-and-mortar retailers are exploring ways to market and sell NFTs in physical shopping spaces.
Retail
:
Media
:
NFTs
Micro Trends
Humanity Hospitality
Alternative hospitality networks that prioritise care over profit are emerging in response to the corporatisation of home-sharing models.
Travel
:
Hospitality
:
Hotel
Micro Trends
Confessional Clubs
Generation Z are turning from identity-driven social media platforms to safe, anonymous and judgement-free spaces that are rooted in emotional hone...
Youth
:
Social Media
:
Society
Micro Trends
Savoury Sips
To combat a market saturated with sweet, pinkified spirits and wines, drinks brands are experimenting with savoury and herbaceous flavour profiles.
Drinks
:
Alcohol
:
Food
Micro Trends
Repurposed Roadwear
Car brands are combining fashion and material innovation to promote sustainable practices in mobility’s green age – without sacrificing brand statu...
Mobility
:
Fashion
:
Sustainability
Micro Trends
Digital Fragrances
Our sense of smell, once impossible to translate via the internet, is now aligning with our digital habits, thanks to a new wave of phygital perfum...
Fragrance
:
Beauty
:
Technology
Micro Trends
Crowdsourced Companions
Digital apps are reviving physical meetings, helping despondent members of Generation Z to expand their social groups in safe and meaningful ways.
Youth
:
Media
:
Digital
Micro Trends
Decadence Hotels
Hedonism is creeping into the hospitality space, as hotels expose the sense of debauchery and self-indulgence that their private hideaways can offer.
Travel
:
Hospitality
:
Wellness
Micro Trends
Provocation Platforms
A societal resilience has led people to step out of their comfort zones in favour of dissenting perspectives. Now, this search for discomfort is fi...
Social Media
:
Media & Entertainment
:
Technology
Micro Trends
Play-tail
Retailers are targeting families with interiors dedicated to children’s play and engagement that help to ease shopper pain points and foster commun...
Retail
:
Architecture
:
Design
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN