Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Crypto Dining Clubs

Micro Trends

Crypto Dining Clubs

Web3 communities are using technologies such as blockchain and DAOs to encourage people to break bread together – both online and offline.
Food : Drink : Technology
Squad Subscriptions

Micro Trends

Squad Subscriptions

From gyms to streaming services, fractionalised subscriptions are allowing people to earn income by converting memberships into tradeable assets.
FinTech : Media & Entertainment : Society
Carbon Wears

Micro Trends

Carbon Wears

Emission-to-textile innovators are helping fashion brands to create new products while reducing the environmental impact of both the sector and its...
Fashion : Sustainability : Carbon
Haptic Metaverse

Micro Trends

Haptic Metaverse

Haptic wearables and devices are bringing tactile stimulation to virtual environments, enabling consumers to literally feel the metaverse.
Metaverse : Media & Entertainment : Technology
Salon Confidantes

Micro Trends

Salon Confidantes

Salon spaces and staff training are evolving the meaning of ‘beauty therapy’ as trust, client safety and their wellbeing become integral to salon s...
Beauty : Wellness : Community
Game-Fi Rising

Micro Trends

Game-Fi Rising

Brands are using game-based finance to create new retail opportunities, rewarding game play loops and building a greater sense of in-game status.
Gaming : Finance : Technology
Crypto-and-Mortar

Micro Trends

Crypto-and-Mortar

With more consumers investing in virtual assets, bricks-and-mortar retailers are exploring ways to market and sell NFTs in physical shopping spaces.
Retail : Media : NFTs
Humanity Hospitality

Micro Trends

Humanity Hospitality

Alternative hospitality networks that prioritise care over profit are emerging in response to the corporatisation of home-sharing models.
Travel : Hospitality : Hotel
Confessional Clubs

Micro Trends

Confessional Clubs

Generation Z are turning from identity-driven social media platforms to safe, anonymous and judgement-free spaces that are rooted in emotional hone...
Youth : Social Media : Society
Savoury Sips

Micro Trends

Savoury Sips

To combat a market saturated with sweet, pinkified spirits and wines, drinks brands are experimenting with savoury and herbaceous flavour profiles.
Drinks : Alcohol : Food
Repurposed Roadwear

Micro Trends

Repurposed Roadwear

Car brands are combining fashion and material innovation to promote sustainable practices in mobility’s green age – without sacrificing brand statu...
Mobility : Fashion : Sustainability
Digital Fragrances

Micro Trends

Digital Fragrances

Our sense of smell, once impossible to translate via the internet, is now aligning with our digital habits, thanks to a new wave of phygital perfum...
Fragrance : Beauty : Technology
Crowdsourced Companions

Micro Trends

Crowdsourced Companions

Digital apps are reviving physical meetings, helping despondent members of Generation Z to expand their social groups in safe and meaningful ways.
Youth : Media : Digital
Decadence Hotels

Micro Trends

Decadence Hotels

Hedonism is creeping into the hospitality space, as hotels expose the sense of debauchery and self-indulgence that their private hideaways can offer.
Travel : Hospitality : Wellness
Provocation Platforms

Micro Trends

Provocation Platforms

A societal resilience has led people to step out of their comfort zones in favour of dissenting perspectives. Now, this search for discomfort is fi...
Social Media : Media & Entertainment : Technology
Play-tail

Micro Trends

Play-tail

Retailers are targeting families with interiors dedicated to children’s play and engagement that help to ease shopper pain points and foster commun...
Retail : Architecture : Design
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