Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Erotic Eating

Micro Trends

Erotic Eating

Consumers’ hunger is growing for niche ingredients, sensorial shopping experiences and communal eating events centred on touch and indulgence.
Food : Drink : Health And Wellness
Pop Culture Jewels

Micro Trends

Pop Culture Jewels

Jewellery and music are converging, as brands and pop stars use their clout to drive identity-first directions in marketing and collection developm...
Luxury : Identity : Society
Momentary Make-up

Micro Trends

Momentary Make-up

Brands are packaging up bold beauty looks in convenient applications, allowing for rapid changes in identity without commitment or expertise.
Beauty : Cosmetics : Wellness
Data-driven Escapes

Micro Trends

Data-driven Escapes

Designing expertly tailored experiences for travellers, media and technology brands are harnessing their consumer insights to power the tourism sec...
Travel : Travel And Hospitality : Technology
Sideline Studios

Micro Trends

Sideline Studios

With the Creator Economy booming, broadcast studios are becoming an essential element in future residential, hospitality and leisure developments.
Media : Media And Entertainment : Technology
Flower Therapy

Micro Trends

Flower Therapy

With consumers turning to the natural world as a wellbeing resource, brands are exploring the benefits of one of its key elements – flowers.
Health : Wellness : Beauty
Alco pop-ups

Micro Trends

Alco pop-ups

Retailers are driving customers to bricks-and-mortar locations through alcohol and nightlife partnerships that capitalise on the experiential boom.
Retail : Drink : Alcohol
Eco-motional Fashion

Micro Trends

Eco-motional Fashion

As climate anxieties abound, a new wave of change-makers are paving the way for a more positive, human-centric approach to sustainable and ethical ...
Fashion : Sustainability : Sustainability Futures
Curator Kids

Micro Trends

Curator Kids

As young people navigate an age of information overload, they are revolting against the relentless creation of content – and choosing to curate it ...
Youth : Media : Alternet Economies
Climate Newsrooms

Micro Trends

Climate Newsrooms

Global news organisations are launching dedicated climate crisis verticals, as the media recognises its role in being part of positive environmenta...
Media : Society : Climate Crisis
Expat Experiences

Micro Trends

Expat Experiences

As people swap short-term holidays for long-term relocations, travel brands are shifting their focus from tourists to an upcoming influx of expats.
Travel : Hospitality : Workplace
Crypto-cliques

Micro Trends

Crypto-cliques

Amid a big tech backlash, cyber-savvy consumers are gathering in decentralised social spaces that use blockchain to unlock elite communities.
Media : Technology : Social Media
Bio-based Activewear

Micro Trends

Bio-based Activewear

Performance apparel and exercise accessories are going plant-based as the need for sustainable, non-toxic alternatives to synthetic materials becom...
Athleisure : Sustainability : Material Innovation
Contemplative Stores

Micro Trends

Contemplative Stores

Taking cues from places of tranquillity and contemplation, retailers around the world are altering interiors to re-introduce shoppers to bricks-an...
Retail : Health & Wellness : Covid-19
Sportive Affluents

Micro Trends

Sportive Affluents

With active pursuits growing among luxurians, traditional sports are surging in popularity as brands refresh and revive sportswear for younger audi...
Luxury : Sport & Leisure : Wellness
Alternative Vintners

Micro Trends

Alternative Vintners

Next-generation winemakers are experimenting with low- and no-alcohol innovations, creating flavourful fusions that hint at wine’s post-category fu...
Wine : Health : Sober-curious
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