Knit too shabby: Handmade knits go high fashion

London – Newly founded eco knitwear company The North Circular calls on the talent of grannies – and a London boy – to sell wool products knitted in the UK. The knitwear is made using wool from rescued Wensleydale sheep, with the aim of creating awareness of the decreasing number of this particular breed.

Founded by model Lily Cole, The North Circular returns value to the handmade product, personalises the process of production, and rekindles the relationship between producer and purchaser.