Growing wood: kitchen utensils come to life

Ringe, Denmark – Wooden kitchen utensils have been given added meaning by showing the environmentally friendly process that produced them.

The utensils were designed by Copenhagen-based Goodmorning Technology for Scanwood. Their packaging emphasises their Danish design, but also suggests the products are ‘made by nature’.

To engage emotionally with consumers, brands are increasingly realising that it is important to communicate their creation process. We explored this further in our Luxury Insight report.