Iron fist: Red wine takes inspiration from political protest

Argentina – A new wine label is taking inspiration from the 30s street graphics of political protest during dictator Francisco Franco’s regime.

Designed by Argentinian agency Boldrini & Ficcardi, the label of El Puño wine shows an iron fist gripping red grapes as a symbol of political movement, while the beige background could be likened to a cement wall.

The Spanish winery was founded in the mid30s when hand-painted graphics like these were common on the streets. As explored in our recent Insight News story, the wine industry has been changing its labels to feature simple text and slick styling, to appeal to younger consumers.