Radio head: Music dial tunes into branded content

Genoa, Italy – Imagine what your favourite brand would sound like on the radio. Designer Matt Brown has created a RFID radio concept that allows listeners to choose a radio station not by music genre, but according to their favourite celebrity or brand.

The device, made from laser cut paper, features an embedded radio frequency identification (RFID) chip that allows nearby audio speakers to tune into the personal radio station of a famous person, musician, charity, brand, or designer.

‘Alec Baldwin’s radio, for example, could politely ask everyone to turn their lights off from time to time. The Supremes radio might be a better living room station,’ says Brown.

Brown’s work offers great possibilities for brands wishing to inject a new sensory experience into their DNA, a theme we explore further in our Brandtocracies trend report.