The beauty of Hollywood: Golden Age glamour is back

The beauty of Hollywood: Golden Age glamour is back

Los Angeles – In a city where everyone is trying to sell themselves, word-of-mouth recommendation is extremely valuable. Violet Grey is a new luxury beauty retail platform featuring a website, launched in March, and a flagship store, which opened this month, that determines what goes on its shelves – both virtual and real – based on recommendations from celebrity stylists.

Violet Grey, Los Angeles Violet Grey, Los Angeles
Violet Grey, Los Angeles Violet Grey, Los Angeles
Violet Grey, Los Angeles Violet Grey, Los Angeles

Los Angeles – In a city where everyone is trying to sell themselves, word-of-mouth recommendation is extremely valuable.

Violet Grey is a new luxury beauty retail platform comprising a recently launched e-commerce website and new flagship store that determines what goes on its shelves – both virtual and real – based on recommendations from celebrity stylists.

Every product has to pass The Violet Code. It must be authentic, that is, found in make-up artists’ kits; validated, that is tested for performance by the Violet Grey community; and coveted, ‘declared necessary by influential names in the beauty and film industries’. Violet Grey is as much about Hollywood as it is about beauty. The name comes from the colour of Elizabeth Taylor’s eyes, combined with the surname of its founder Cassandra Grey, and the interiors appear like an Old Hollywood boudoir, a coven of secrets and expertise.

The website features regular editorials on Hollywood actresses, and interviews and tutorials with the best make-up artists in the business. In The Convergence Economy, retail has to be about more than just a store. It has to have personality, emotion and values reflected in carefully curated products and considered design. For more, read our Convergence Retail market report.

Discover More Daily Signals
Yōjō harnesses vagus nerve technology for everyday wellbeing

Daily Signals

Yōjō harnesses vagus nerve technology for everyday wellbeing

Yōjō is a new wellness eco-system using non-invasive vagus nerve stimulation (nVNS), biofeedback and human coaching to help people calm their bodie...
Health : Wellness : Technology
OpenAI launches agentic AI shopping system

Daily Signals

OpenAI launches agentic AI shopping system

ChatGPT users in America can now shop directly within conversations through OpenAI’s new Instant Checkout feature, available to Pro, Plus and Free ...
Technology : Retail : Agentic AI
Stat: The running boom is powering New York’s economy

Daily Signals

Stat: The running boom is powering New York’s economy

Running is proving to be big business for New York, according to the latest Economic Impact Study from New York Road Runners (NYRR).
Sport : Health : Running
Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Daily Signals

Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Luxury Swiss watchmaker Vacheron Constantin has unveiled La Quête du Temps at the Louvre, a monumental automaton clock to celebrate the brand’s 270...
Luxury : Watches : Retail
Mandarin Oriental to open first golf and wellness resort in Dubai

Daily Signals

Mandarin Oriental to open first golf and wellness resort in Dubai

Mandarin Oriental is expanding its luxury footprint in Dubai with its first dedicated golf resort and branded residences, set to open in 2030.
Travel : Hospitality : Luxury
Stat: Medical misinformation is a growing concern for US Women

Daily Signals

Stat: Medical misinformation is a growing concern for US Women

A recent survey by Clue reveals that 82% of US women are concerned about encountering medical misinformation online, with over half (55%) reporting...
Stats : Statistic : Statistics
Netflix’s Famous Last Words signals a new era of digital legacy

Daily Signals

Netflix’s Famous Last Words signals a new era of digital legacy

Dr Jane Goodall, the renowned ethologist and conservationist passed away this week. An interview she recorded for Netflix’s new series Famous Last ...
Technology : Legacy : Longevity
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Foresight Friday : Content Creation : Media
Stat: Americans’ trust in media declines to record low

Daily Signals

Stat: Americans’ trust in media declines to record low

Media : Trust : Consumer Behaviour
London welcomes the world’s first Museum of Youth Culture

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Youth : Culture : Museum
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN