Another dimension: ECAL project merges the real and the virtual
OccultUs ECAL/Simon de Diesbach

Another dimension: ECAL project merges the real and the virtual

France – Simon de Diesbach of École Cantonale d’Art de Lausanne (ECAL) design school has created an immersive experience that bridges the gap between reality and virtual reality. 

Article/16513 #1
OccultUs ECAL/Simon de Diesbach

France – Simon de Diesbach of the École Cantonale d’Art de Lausanne (ECAL) design school has created an immersive experience that bridges the gap between reality and virtual reality.

The installation, OccultUs, invites users to sit on a chair wearing an Oculus Rift virtual reality headpiece, typically used for gaming, surrounded by a series of objects.

As participants enter the virtual reality world through the headset, they are led by signs directing them to look at shapes and in particular directions. When they do, this triggers the real objects to move and make a noise, which becomes a soundscape and provokes a real experience alongside the simulated one. 

The installation raises interesting questions about the interaction between real and virtual spaces, and about creating a third dimension. 

In the future, technology will be used to imbue a sense of enchantment in everyday objects. For more, read our Everyday Re-enchantment microtrend and watch our preview video on our forthcoming Awakening Tech macrotrend.

Discover More News
Estée Lauder claims Advanced Night Repair mimics beauty sleep

News

Estée Lauder claims Advanced Night Repair mimics beauty sleep

Estée Lauder is harnessing the viral appeal of beauty dupes with its latest campaign, positioning its Advanced Night Repair serum as the ultimate s...
Estée Lauder : Beauty : Retail
Four Seasons launches exclusive tournament series with tennis legends

News

Four Seasons launches exclusive tournament series with tennis legends

Four Seasons Hotels and Resorts has announced The Road to The Giorgio Armani Tennis Classic, a first-of-its-kind doubles competition featuring worl...
News : Tennis : Game-Changers: The Future Of Sports Fandom
Stat: UK shoppers embrace AI assistants for fashion finds

News

Stat: UK shoppers embrace AI assistants for fashion finds

British consumers are increasingly turning to AI assistants for online shopping, with fashion emerging as the top category, according to new data f...
AI Shopping Assistants UK : AI Shopping Assistant : AI
LS:N Global Just Got Smarter

News

LS:N Global Just Got Smarter

Meet our new AI tool, Ember.
The Future Laboratory
Glossier unveils immersive experience for Fleur fragrance launch in Paris

News

Glossier unveils immersive experience for Fleur fragrance launch in Paris

US beauty brand Glossier partnered with design studio Random to create an AI-driven brand experience for the launch of its Fleur fragrance at Galer...
Beauty : Retail : Design
Skincare specialist The Ordinary sells eggs in food price protest

News

Skincare specialist The Ordinary sells eggs in food price protest

Skincare label The Ordinary teamed up with US art collective MSCHF to sell cartons of eggs for just £2.66 ($3.37, €3.13) per dozen as a reaction to...
Beauty
Stat: Indian government is investing in new tourism infrastructure

News

Stat: Indian government is investing in new tourism infrastructure

The government in India has earmarked almost £366m ($474m, €440m) to develop 116 new tourist destinations.
Travel : Hospitality : Stat
Puma unleashes Go Wild campaign celebrating all runners

News

Puma unleashes Go Wild campaign celebrating all runners

Puma has launched its most ambitious global brand campaign to date – Go Wild – marking a bold new direction in its positioning.
Sports : Puma : Puma Go Wild Campaign
Foresight Friday: Olivia Houghton, insights and engagement director

News

Foresight Friday: Olivia Houghton, insights and engagement director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, insights and engagem...
Culture : Science : Society
Stat: Value and trust drive consumers to permanently switch to store brands

News

Stat: Value and trust drive consumers to permanently switch to store brands

A new report from Bazaarvoice reveals a significant shift in consumer behaviour, with 57% of respondents permanently switching to store or cheaper ...
Retail : Food Shop : Food And Drink
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN